Diamond Price Match Program

Ritani’s Diamond Price Match Guarantee* gives you the confidence that you’re paying the best price for your diamond. With Ritani’s direct access to the world’s leading diamond sources we can offer you exceptional value.

Price matching: Simply contact us at 1.888.9RITANI with your diamond quality and price specifications. A Ritani Customer Service Representative will locate a matching diamond for you. If an online competitor’s diamond is priced for less, we will attempt to find a similar diamond at a lower price.

Uniqueness: As diamonds are unique, the Ritani Diamond Price Match Program requires that diamonds be graded by the Gemological Institute of America or the American Gem Society Labs. Diamonds will be compared according to the Four Cs — cut, color, clarity, and carat weight — as well as additional criteria such as fluorescence, polish and symmetry, table and depth percentage, etc.

No pressure: When you call there is no pressure to buy. Ritani Customer Service Representatives want you to make the right choice, even if that means purchasing your diamond elsewhere.

To get started, dial 1.888.9RITANI to contact a Ritani Customer Service Representative or email Care@ritani.com.


*The Ritani Price Match Guarantee is subject to the following terms and conditions:

  1. Ritani’s Diamond Price Guarantee program applies only to certified loose diamonds sold through https://www.ritani.com.
  2. The Diamond Price Guarantee only applies before you purchase your Ritani diamond. Once you purchase from Ritani, if you are not satisfied with your purchase, you can return your diamond to us within 30 days.
  3. To verify the competing price, you must supply a Ritani Customer Service Representative with: (1) a copy of the grading report from GIA or AGSL for the competitor’s diamond, and (2) a link to a website offer or a published price offer.
  4. The competing price must be available to any member of the public and cannot be a unique discount.
  5. The lower price must remain in effect at the time your request is verified by Ritani.
  6. Expired offers are not eligible.
  7. Competing prices must be in USD.
  8. The competitor’s diamond must have the same characteristics, including carat weight, cut, color, clarity, fluorescence, table and depth percentage, symmetry, etc. as a certified Ritani diamond. Ritani reserves the right to review your request and decide, in our sole discretion, whether the competitor’s diamond is comparable.
  9. The competitor’s diamond must have a GIA or AGSL grading certificate and the certificate must be dated within the last two (2) years.
  10. The competitor’s diamond must be in stock and available for purchase at that price.
  11. The Ritani price is the price after any rebates, gift certificates, and promotional discounts have been applied to the item. Costs for comparable shipping and handling will be included in the price comparison.
  12. Competitors’ special promotions such as rebates, gift certificates, bundled products and “buy one, get one” offers are not eligible for the Price Guarantee.
  13. Time-limited sales events (such as Black Friday, Cyber Monday), offers advertised as limited in time or quantity, clearance, liquidation and going-out-of business sales, and loyalty program offers are ineligible for the Diamond Price Guarantee program.
  14. The Diamond Price Guarantee does not apply where the competitor or Ritani has made a pricing error or typographical error on an item.
  15. Pawn shops and auctions (websites, like eBay, or brick and mortar stores) are ineligible for the Diamond Price Guarantee.
  16. Only one diamond per customer is eligible for the Diamond Price Guarantee (multiple claims on the same diamond will not be eligible, regardless of the quantity ordered), and the Diamond Price Guarantee can only be applied once per diamond, even if a lower-priced offer is subsequently found.
  17. The Diamond Price Guarantee only applies to purchases for personal use. The Diamond Price Guarantee does not apply to purchases for resale or commercial purposes.
  18. If Ritani decides to match a competitor’s price, we will honor the new price for 72 hours.
  19. Ritani reserves the right to verify all information regarding the competing offer and to refuse to offer a lower price, in its sole discretion, is unsatisfied with its ability to verify the competing price.
  20. We reserve the right to: (1) deny requests, (2) modify these terms at any time, and (3) terminate the Diamond Price Guarantee at any time, in Ritani’s sole and absolute discretion.