At Ritani, we are passionate about empowering our customers in their purchase of diamonds and engagement rings. We believe that this starts with reliable, dynamic educational experiences that are both informative and enjoyable. With the unveiling of our new retailer app, we are making it even easier for jewelry customers to learn about the 4Cs, metal choices and engagement ring settings.
Using RFID (radio-frequency identification) technology, the new Ritani retailer app pulls up data on each ring that is taken out of a jewelry display for a customer to examine. Now, not only can they try the ring on and examine it closely, customers can see what it would look like in different metals and different diamond shapes. Shoppers are able send photos of the rings they are considering via email or social media, as well as browse a variety of matching bands to suit their selected engagement ring.
A new educational suite allows users to see what a diamond in any color grade will look like, for convenient comparison. A sliding scale adjusts a view of carat weight in a ring – to best illustrate the differences between 1 and 2 carat diamonds, for example. If you’ve ever wondered what the actual differences between a VS1 and a VS2 diamond are, this app will help you understand the tradeoffs. With the use of stunning diamond imagery in an interactive experience, it’s never been easier to balance the 4Cs and choose a diamond that suits your needs and budget.
Emili Vesilind at JCK calls the app “a fancy new sales tool…which speaks to the millennial generation’s love of all things artisanal.” With every Ritani engagement ring designed and made in our New York studio, we are proud to be a jewelry brand that champions independent retailers and American craftsmanship.
What do you think is the most challenging part of buying a diamond? Do you think you would find our new app useful when shopping for jewelry? Let us know in the comments!