Whether you are looking for a diamond to set in a pendant, a pair of earrings, or a diamond engagement ring, Ritani has the perfect diamond selection for you. Round-cut diamonds are the most popular shape, followed by cushion-cut diamonds and princess-cut diamonds. In recent years, oval-cut diamonds have skyrocketed in popularity. It's important to educate yourself on the 4Cs before shopping for a diamond. In order to get a beautiful, sparkling diamond, choose the best cut grade possible. Check out our education center to learn more about diamonds at your own pace. If HD images or videos of your diamond are not listed, you can request them. Need help selecting the right diamond? Chat with a member of our Diamond Concierge team, or schedule an appointment with our non-commissioned Virtual Gemologists to get a live, in-depth look at your diamond.
Earth grown diamonds are mined from deep under the earth's surface where they have lain dormant for millions of years. When you hold an earth grown diamond, reflect on the immense journey this diamond has taken and the history it has endured.
A diamond starts out in the lowly form of graphite, such as you might find in the tip of your pencil. Over the course of hundereds of millions of years, the immense pressure and temperature produced deep inside the earth rearrange the carbon atoms into a crystal structure.
Then miners dig deep tunnels under the earth and collect the rough diamonds. The rough diamond looks nothing like the sparkly diamond you are holding. It has an irregular shape, is very dirty and looks dull. The diamond is then cleaned, cut into it's desired shape, and finally polished into the beautiful diamond you are now holding!
All Ritani earth grown diamonds are certified by either the AGS or GIA – the two most respected independent grading labs in the world.
If you need help selecting your Diamonds, reach out to us at 1-888-9RITANI or
A diamond can be described in four words: Carat, Color, Clarity, Cut. Those four words, also known as the 4 Cs (because they all begin with the letter C. Duh 😁) will tell you almost everything you need to know about the diamond.
Carat describes the weight of the diamond, measured in carats (1 carat is equivalent to 200 milligrams).
Color tells you how white the diamond is. Some diamonds have a yellowish tinge to it caused by impurities in the diamond.
Clarity tells you how clean the diamond is. A diamond can have inclusions (imperfections within the diamond) or blemishes (imperfections on the surface of the diamond).
Cut describes a diamond's proportions, how shallow or deep it is cut and the angles of its facets. This is the most important of the 4cs as it will dictate how much your diamond sparkles!
A diamond is formed deep underneath the earth's surface. It starts out in the lowly form of graphite, such as you might find in the tip of your pencil. Over the course of hundereds of millions of years, the immense pressure and temperature produced deep inside the earth rearrange the carbon atoms into a crystal structure.
Diamonds come in many different shapes. From the classic round cut diamond to the romantically shaped heart diamond, you are guaranteed to find a shape that pleases you.
Conflict-free diamonds are diamonds that are mined ethically and legally without any connection to terror groups or war-torn countries.
Although much more common in the past, conflict diamonds are now very hard to obtain in most countries thanks to the Kimberley process. The Kimberley process was established in 2003 by the United Nations to ensure that all diamonds are ethically sourced and are not used to finance wars.
At Ritani, we go above and beyond that to make sure that all our diamonds are ethically sourced and come from companies that treat their workers fairly. We carefully select our suppliers and ensure that the diamond you get was mined ethically and conflict free.
A diamond can cost anywhere between $200 and several million dollars depending on the 4 cs.