Your shopping cart is empty.
Guide To The 4C'S
See What's New
Shop Gift Guide
Ask A Diamond Expert
Design A Custom Ring
85% of diamonds sold are round, princess and cushion shapes.
Currently trending? Ovals and emeralds.
Tradition tells you to budget 2-3 months' salary for your ring. We say, just do you.
Diamonds, like humans, carry weight in different places. If you want to be sure your diamond looms large, consider carat weight and the size of its table.
Looking for a round diamond?
Choose Reserve Ideal to view Ritani Reserve diamonds; crafted by the masters with perfect proportions to create the utmost sparkle.
To strike the best balance between cost and beauty, go for diamonds in the Near Colorless range: G, H and I.
Diamonds with VS2 and higher are eye-clean (undetected by the naked eye). Use our HD images to view a diamond up close - but remember they're magnified 30x!
For scintillating sparkle, choose a diamond with an ideal or excellent polish grade.
Diamonds with perfect symmetry sparkle the most-and earn a grade of Excellent or Ideal.
Since fluorescence is rarely visible, it has minimal impact on your diamond. To save money, go for medium fluorescence.
Table percentage =
Round shaped diamonds with table percentages between 53% and 70% have the most sparkle.
For maximum sparkle, the depth percentage of a round diamond should be between 54% and 66%.
Choose a diamond with no culet for optimum sparkle.
This ratio can help you understand how fat, skinny, square or rectangular a diamond is.