Special Gift from Ritani: 6 month complimentary GemSafe insurance policy. Free In-Store Preview See your ring in person before you buy.

Best Places to Buy Engagement Rings

Buying an engagement ring is an important life decision. It must match your fiancée's style and fashion preferences without damaging your budget. Find the perfect ring that will make her finger shine when you shop at several locations.

Shop for the perfect Engagement Ring
Learn More About Diamonds


Discover affordable and brilliant rings from reputable online jewelers like Ritani. Our expert gemologists handcraft rings from only the best materials. Generous return policies allow you to surprise her with a ring that expresses your love without breaking your budget.

Retail Store

Independent jewelry stores offer a large selection of rings and specialty gemstones. Inspect rings at your favorite jewelry retailer or visit a trade show. In addition to reputable rings, trust a retail store to provide cleanings and repairs whether or not you purchase the ring there.

Choose online, buy in-store

Ritani's free in-store preview means that you can combine the best parts of shopping online and in person. Browse our diamond inventory and choose the design you love. You can then have the engagement ring sent to participating store near you, where you can see it and get advice from experienced jewelers. This is with no obligation to purchase – we want to ensure you get the ideal ring for her.

Talk to the diamond experts

The qualities that make up a diamond can be overwhelming. While you may want to read about them in your own time, you can also get expert guidance from impartial gemologists. Ritani's noncommissioned virtual gemologists will show you how each diamond is different, with HD imagery and magnification. They will help you select the right diamond, for free.

For a truly unique engagement ring

Explore our exclusive Design Your Own Ring feature. Choose from thousands of ring style combinations to create an engagement ring that's as unique as she is. You can talk to our ring designers as you use the app; they offer expert advice and can answer any questions you have about the designs. Once you've completed your ring design, you can order a rendered image of how your ring will realistically look.

Choosing the Perfect Ring

With a variety of ring locations available, there are a number of factors to consider. Good value, a style that reflects her tastes, and a ring that fits, should all be elements that you are satisfied with before you choose to purchase. Ritani offers all of these, because we know how much you want to get this right.

Chat Now