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Ring Buying Essentials

Ten Things To Know Before Buying an Engagement Ring

Getting ready to shop for an engagement ring, and don’t know where to start? We’ve distilled our expertise into 10 simple topics to help you understand the big picture. Read on — you’ll be shopping like a pro in no time.

About the Diamond

#1. Diamond shape. The silhouette of a diamond.

The shape you choose is a matter of your personal preference. Round shaped diamonds are known for displaying the most brilliance, while each of the other diamond shapes has unique and stunning characteristics to recommend them. Learn more about diamond shapes.

#2. Diamond cut. How sparkly a diamond is.


This is the most important factor in a diamond’s quality and brilliance. There are four basic diamond cut grades: Ideal, Very Good, Good and Poor. The better the cut grade, the bigger the sparkle. Learn more about diamond cut.

*Because of our unwavering commitment to quality, Ritani does not carry Poor cut diamonds.

#3. Diamond clarity.

Diamond clarity determines whether the diamond looks perfectly clear and smooth, or has internal scratches or markings (known as inclusions).

When it matters: If you’re buying any diamond larger than two carats, or if you’re buying an emerald or Asscher shaped diamond of any size, then it’s important to choose a clarity grade of VS2 or higher to ensure the diamond looks clean and clear.

Diamond Clarity Comparison


Flawless(FL) vs Slightly Included 2 (SI2)

Learn more about diamond clarity.

#4. Diamond color.

Diamond color describes whether the diamond reflects pure white light, or has a yellow tint.

When it matters: If you want your diamond to be set in a white-colored metal ring, such as platinum, white gold or silver, then we recommend a colorless diamond, since a yellow-colored diamond will create a noticeable contrast against the pale metal.

Diamond Color Comparison


Colorless vs Near Colorless vs Faint Yellow

Learn more about diamond color.

#5. Diamond carat.

Carat weight describes how big the diamond is. The carat weight you choose has a big impact on price. Within your budget, the carat weight of your diamond is a matter of your personal preference. We recommend you do not sacrifice cut grade in order to buy a bigger diamond — a diamond with a cut grade of Ideal or Very Good will always display beauty and good taste, regardless of its size.

Diamond Carat Comparison


0.22 ct

0.51 ct

0.76 ct

1.02 ct

1.52 ct

Learn more about diamond carat weight.

#6. Diamond certification. Quality and value assurance.

Before you buy a diamond, always make sure it comes with a certification from one of the two nationally recognized diamond grading associations: The Gemological Institute of America (GIA) or the American Gemological Society (AGS). The diamond’s certification proves to you (and to others) that the value and quality ascribed to the diamond by your retailer are legitimate.

Learn more about diamond certification.

About the Ring


#7. Ring styles.

Ritani provides five ring styles, organized into collections. You can pair any shape of diamond with any style of engagement ring.

  • Solitaire
  • Halo
  • Three-stone
  • Classic
  • Masterwork

Learn more about Ritani’s engagement ring collections.

#8. Ring Metals.

Ritani offers four types of metal to design your engagement ring with.

  • Platinum ($$$$, extremely durable, extremely hypoallergenic)
  • Gold ($$$, moderately durable, moderately hypoallergenic)
  • Palladium ($, extremely durable, extremely hypoallergenic)
  • Sterling Silver ($, somewhat durable, very hypoallergenic)

Learn more about ring metals.

#9. Custom Designed Rings.

If a pre-designed ring is not what you are looking for, you can design your own ring with Ritani’s ring consultants.


Learn more about custom ring design.

About the Price

#10. Ring pricing.

The price of an engagement ring is influenced by many factors. One of the most important factors is the size and quality of the center diamond. Know your starting point, and set a budget before you begin shopping.

10-things-diamond-prices1 10-things-diamond-prices2

Did you know you can finance your engagement ring purchase? Learn more about Ritani’s financing offers.

Want more information about buying an engagement ring? Go to the education center to continue your research. Or, begin exploring diamonds and engagement rings. Start shopping.

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