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The Ritani Difference

Designed and handcrafted in New York since 1999.

Partnering with independent jewelers across North America, Ritani
provides the perfect blend of online simplicity and in-store service.

A smarter way to buy an engagement ring: online & in-store

Free In-Store Previews

Real-Time Diamond Guidance

Care For A Lifetime

Free In-Store Preview

Buy it online
or see it in person

Our partnership with local jewelers offers you a free in-store preview of your custom engagement ring. Create the perfect ring online, and then see it in person at a trusted jeweler nearby.

If you love your Ritani ring, you can take it home that same day. If not, simply walk away – with no obligation.

Learn more about previews

Ritani's Virtual Gemologist

See the trade-offs
between each diamond

Our Virtual Gemologist offers you non-commissioned expert analysis with stunning HD imagery, for free.

Finding the perfect diamond that suits your budget requires appreciating the trade-offs between the 4Cs. By seeing the real diamonds in a side-by-side comparison, this choice can be simple.

Learn more about our virtual gemologist


The true measure of sparkle™

The True Measure of Sparkle™ service includes:

Recognized Industry Analysis and Certification
Scientific evaluation of your purchase including scintillation report as well as AGSL and GIA Certification.

Custom Design Service
Design custom jewelry using our online service or choose from our extensive collection and use Ritani's Free In Store Preview (US only) to view before you buy.

Learn more about the true measure of sparkle

A Heritage of Craftsmanship

Handcrafted in our New York studio, Ritani engagement rings are truly one of a kind. We work with you to create a genuine and lasting expression of love.

Your ring has a unique story. From the first sketch, to the moment it reaches her finger, Ritani artisans reflect your passion through rich, custom detailing. The final effect is breathtaking.

Watch a Ritani Ring
being crafted by hand


Shopping with Ritani is safe, and hassle-free:

Free Shipping Free & Easy Returns Diamond Price Matching
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