A Better way to buy an engagement ring.
Only at Ritani.
- Free In-Store Previews of your custom ring Learn More
- Free gemologist consultations Learn More
- Real HD diamond images & videos Learn More
"...makes popping the question easier." — 
Find the perfect diamond
Choose from over 15,000 diamonds to preview with a retail partner or purchase today.
Wedding Rings
Classic bands for him and her,
starting at $100 SHOP NOW
Gift Ideas
Vintage and contemporary sparkle for any occasion, starting at $85 SHOP NOW
Free In-Store Preview of Your Made-To-Order Ring
Only Ritani lets you preview custom rings in person before you buy. Learn more
Your Diamond
Choose from thousands of certified loose diamonds.
Your Setting
Choose from hundreds of styles in a variety of metals.
Her Size
Take it home same day if you love it.
Made & Shipped Free
Available in
participating areas
Free In-Store Preview
How a Free In-Store Preview works
Select up to two diamonds or made-to-order engagement rings. Add the items to your cart and choose "FREE PREVIEW."
Engagement rings are handcrafted to order. Loose diamonds are secured for optimal viewing.
You provide a credit card hold equal to the most expensive item in your preview. We ship it to a Ritani jeweler near you for FREE.
You go to the jeweler to preview your items for FREE. If you choose to buy, it is yours then and there. If you don't, the hold is released. There's zero obligation.
No Preview in your area? Purchasing a ring is still risk-free
Free FedEx Shipping Both Ways
Free FedEx Overnight™ ensures your package is delivered fast and tracked at every step.
Door-To-Door Insured Delivery
With free insurance, you're never at risk while your item is in transit—even returns.
30-Day Returns with Free Pick-Ups
In the unlikely event you aren't satisfied with your item, we'll collect it at your door.
Free Diamond Consultations
No two diamonds are alike. Go beyond the certificate with an online consultation from a non-commissioned gemologist. Learn more
Free Online Consultation
Book an online consultation with a non-commissioned gemologist today.
Exclusive Reports
Unlock access to special reports on each diamond's sparkle and fire.
Ritani In the Press
"Through Ritani, you can design a ring online, then view the finished product at a local
jeweler – with no commitment to buy."
"Ritani is unveiling a new way to buy engagement rings that unifies both the online and offline shopping experiences."
"This kind of online / offline integration has become the holy grail of retail."
"The Ritani website will introduce a 'see in store' option at no extra cost to customers."
"E-commerce business makes popping the question easier."
