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A better way to buy an engagement ring.
Only at Ritani.

Create your own ring

Design your ring online.
See it in-store for free.

See your custom engagement ring in person.
No pressure, no risk, no obligation to buy.

You design it, we handcraft it, you see it in person

A better way to buy an engagement ring.
Only at Ritani.

Create your own ring

Available only from Ritani

Preview your custom ring before you buy — for free

Free shipping and free returns to your local store

Free In Store Preview

Create your ring online

Choose your certified diamond. Select your setting in your preferred metal and her size.

We handcraft your ring

Ritani artisans craft your ring in New York – your diamond, your setting, your specifications.

Visit your completed ring

PreviewPick up your ring in person. If you love it, take it home that day. If not, simply walk away.

Free In-Store Preview

Free Shipping

Available at:


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ZIP: store info | change

Available in
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Ritani's Patented Virtual Gemologist

Choose the right diamond – with expert help

Watch a video on the Virtual Gemologist

Select up to four diamonds for free, real-time
enhanced analysis from our Virtual Gemologist.

Enhanced analysis includes:

  • • Exclusive HD images & video
  • • Specialized sparkle reports
  • • Gemologist recommendations

Our customers say it best

  • Beautiful Ring, exactly what I wanted

    The ring was absolutely beautiful, my fiancée fell in love with it immediately after seeing it.


    I really like the help we received at the Ritani affiliated jeweler. She was very well versed in the different options and styles and overall the entire process that allowed me to have multiple choices to select from.

    — KO from Naperville Illinois on 11/18/2013 rated this Ritani Engagement Ring 5 out of 5 Five out of Five Star Rating

    Read what other customers have to say
  • Outstanding!!!

    This ring could not be any more perfect. It's exactly as advertised. The virtual gemologist consultation is very helpful. I would recommend Ritani to anyone looking for a top notch ring.

    — Jason Pawlak from Milwaukee WI on 11/29/2013 rated this Ritani Engagement Ring 5 out of 5 Five out of Five Star Rating

    Read what other customers have to say
  • Beautiful Ring!

    My fiancee and I ordered this ring together and chose the "view in store" option. Once it arrived and we went to go view it, there was no other option except to proceed with the purchase! It is just as beautiful as one could imagine. It is a very elegant and classy ring. I would highly recommend this ring to someone who has a simple, yet elegant, jewelry style.

    — VG from Phoenix, AZ on 11/20/2013 rated this Ritani Engagement Ring 5 out of 5 Five out of Five Star Rating

    Read what other customers have to say
  • Beautiful ring, pressure free experience

    The Ritani folks definitely made the entire process wonderfully stress free. They were patient, did a great job showing me the differences between my option, and helping me choose the best diamond for my taste and requirements. Delivery was prompt and when promised. It arrived in excellent condition. Being able to see the ring and preview it in person before purchasing made the entire process so much more reassuring. Parian & Sons was an excellent partner in the whole process. I would totally recommend this to anyone shopping for a special ring.

    — RS from New Jersey on 9/8/2013 rated this Ritani Engagement Ring 5 out of 5 Five out of Five Star Rating

    Read what other customers have to say
  • Excellent.

    This is an amazing product and I am very happy that I worked with Ritani. They took the stress out of everything. The in-store preview option is an amazing feature that they offer. The diamonds were top-quality — just as explained. I will always consider coming back to Ritani for more jewelry.


    The delivery was prompt. The product was in immaculate condition. Ritani customer service was exceptional. The purchase was larger than a typical purchase according to my credit card, and Ritani assisted me with working with the security precaution hold that credit card company had in place. Both parties and myself collaborated wonderfully. Ritani also answered questions through email around the clock. Thank you!

    — Satisfied Customer from PA on 9/13/2013 rated this Ritani Engagement Ring 5 out of 5 Five out of Five Star Rating

    Read what other customers have to say
  • She loved it!

    My fiancé is absolutely in love with her ring. I chose a high quality .75ct center diamond and people say it looks huge, which we assume is because of the halo. She chose yellow gold and it looks timeless yet unique as it's not as popular lately. She gets compliments on the ring everywhere she goes. The craftsmanship, quality and attention to detail is much higher than we found at any chain store. We plan to buy our wedding bands with Ritani as well.

    — Satisfied Customer on 3/31/2013 rated this Ritani Engagement Ring 5 out of 5 Five out of Five Star Rating

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  • Nailed it!

    The engagement ring from Ritani was a huge success. It was easy for me to select the diamond, setting and ring that I knew my girlfriend would want. Without any complications I was able to surprise her and she is extremely happy with the ring! Plus, I shopped around at local jewelers and they could not compete with the price and value of the ring I ended up purchasing.

    — C.J. from Hailua, HI on 3/08/2013 rated this Ritani Engagement Ring 5 out of 5 Five out of Five Star Rating

    Read what other customers have to say

Ritani In the Press

Ritani is proud to be included on Forbes Magazine's list of
America's Most Promising Companies.


"Ritani lets customers design jewelry online and pick up in-store, with no obligation to buy."

All Things Digital

"They offer a free in-store preview. I got to come in and view the ring in person. It's exactly what she wanted."

CNN Money

"E-commerce business makes popping the question easier."

Entrepreneur