Free in-store preview
You design it.
We handcraft it.
See it in person.
Choose from nine popular diamond shapes, all with truly unique qualities.
Search our AGS and GIA certified inventory of over 50,000 diamonds to find the perfect one for you.Shop all diamonds ▶
Ritani's finest diamonds
The most exceptional 1% of all round
diamonds, cut for stunning sparkle.
Ritani's Virtual Gemologist
Choose the better diamond with free,
real-time help from a gemologist.
Create Your Own Ring
Pair your choice of diamond with her
dream ring setting.
Cut for brilliance over carat weight, Ritani diamonds are designed to sparkle. Every diamond, small or large, is hand cut by our master jewelers, for a quality that sets us apart.
While initially you may consider carat weight above other factors, we recommend purchasing a loose diamond with a quality cut grade. AGS and GIA certified loose diamonds with cut grades of Good or above will produce significantly more sparkle.
Ritani Reserve diamonds are the best among the top 1% of hand-cut diamonds worldwide. This selection is curated for truly extraordinary engagement rings and fine jewelry. If you are wondering where to buy loose diamonds online, Ritani also offers a free in-store preview at your local jewelry store. This unique service allows our customers to purchase loose diamonds at an online price, with a superior experience.
Learn how to choose the right engagement ring for her.The 4Cs of Diamonds Engagement Ring Buying Guide Diamond Shapes and Cuts Ethical Sourcing Fancy Colored Diamonds
See what others are buying and stay ahead of the curve.Recently Purchased Diamonds Our Most Popular Diamonds Diamond Trade-up Program
These nine popular diamond shapes have their own unique qualities. Learn more about each cut’s brilliance.