Online prices, in-store experience.
Choose from nine popular diamond shapes, all with truly unique qualities.
Search our AGS and GIA certified inventory of over 50,000 diamonds to find the perfect one for you.Shop all diamonds ▶
Ritani's finest diamonds
The most exceptional 1% of all round
diamonds, cut for stunning sparkle.
Ritani's Virtual Gemologist
Choose the better diamond with free,
real-time help from a gemologist.
Create Your Own Ring
Pair your choice of diamond with her
dream ring setting.
Cut for brilliance over carat weight, Ritani diamonds are designed to sparkle. Every loose diamond is hand cut by our master jewelers, for a quality that sets us apart.
While initially you may consider carat weight above other factors, we recommend beginning with a search for a quality cut grade. Certified diamonds with cut grades of Good or above will produce significantly more sparkle.
Ritani Reserve diamonds are among the top 1% of hand-cut diamonds worldwide. This selection is curated for truly extraordinary engagement rings and fine jewelry. They are a wise choice for those considering purchasing a diamond as an investment, too.
Learn how to choose the right engagement ring for her.The 4Cs of Diamonds Engagement Ring Buying Guide Diamond Shapes and Cuts Ethical Sourcing Fancy Colored Diamonds
See what others are buying and stay ahead of the curve.Recently Purchased Diamonds Our Most Popular Diamonds Diamond Trade-up Program
These nine popular diamond shapes have their own unique qualities. Learn more about each cut’s brilliance.