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Diamond Buying Guides

Shopping for a diamond? Start here first to make it as stress-free and simple as possible. Learn the 4 Cs, all of the different diamond shapes, and more.

diamond shapes
August 24, 2022

Finding The Right Diamond Shape

You’re planning on wearing your engagement ring for the rest of your life. That means you want it to reflect your personal style – be that classic, modern, or something more unique. Here’s what each diamond’s shape says about the person wearing it.

Tags:Diamond Shapes Diamond Buying Guides Diamonds 101
diamond stud earrings

Conflict-Free Diamonds

All Ritani diamonds are ethically sourced and meet Kimberly Process certifications.

loose diamonds

Diamond Certification

Natural Ritani diamonds are graded by the industry's most stringent diamond grading labs: AGSL and GIA. Learn how to read your diamond's grading report here.

popular diamond shapes

Intro to Diamond Shapes

The shape of the diamond describes its silhouette and defines its personality. Explore the 10 most popular diamond shapes to help you choose the right one for you.

round-cut diamond

How to Buy a Diamond: The Ultimate Guide

In this guide, you will find a high-level overview of all the terminology you will ever need to understand the important qualities of your diamond and the best tips to help you make an informed decision.

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Entering the Golden Age✨
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The Summer edit 🌞
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His & hers rings ❤️ We love the diamond accent on this wedding band 😍 Congratulations!! 
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Make it a thing, layer everything ✨ *items not shown to scale
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Congratulations on your engagement @coolpri96! Swipe to see a close up of this beautiful ring 😍
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The moment they ask ✨ Congratulations on your engagement!! 💖
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