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Best Value
Best Value
Shop loose diamonds in our inventory that we have identified as being Best Value. Best price and balance of the 4C's on the market.Ritani Reserve 
Ritani Reserve
Ritani Reserve Diamonds are an exclusive selection of diamonds that have the best cut which offers maximum sparkle. They reflect the most light, maximum brilliance, fire, and scintillation.Shape
Shape influences the personality and price of a diamond.
Type
Price
Many factors impact diamond price. With Ritani's Diamond Price Match Guarantee you can be confident you'll get the best price for a diamond. Tip: Tradition tells you to budget 2-3 months' salary for your ring. We say, just do you.
Carat
Carat is the measure of a diamond's weight and size. We offer an array of high-quality diamonds ranging from 0.18 to 25.00 carats- with 1.00 carat being the most popular.
Color
A diamond’s color grade actually measures how little color it reflects. To strike the best balance between cost and beauty, go for diamonds in the Near Colorless range: G, H, and I.
Yellow Diamonds
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Clarity
Clarity indicates how many flaws are visible to the naked eye. Too many flaws can detract from a diamond's beauty.
Cut
Cut is the quality of a diamond’s proportions and symmetry. The better a diamond’s proportions and symmetry, the more sparkle it will produce. Cut is the most important of the 4 Cs.
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Delivery Date
In a rush to get your diamond? Choose your ideal delivery date.
Polish
A well-polished diamond will have excellent light return.
Fluorescence
Some diamonds glow blue or green when exposed to UV light. Since fluorescence is rarely visible, it has minimal impact on the appearance of your diamond. To save money, go for medium fluorescence.
Depth
Depth percentage correlates with a diamond's sparkle factor. It is measured by dividing the diamond height by its diameter. For maximum sparkle, the depth percentage of a round diamond should be between 54% and 66%.
Length/Width Ratio
The proportional relationship between your diamond’s length and width. A perfect round diamond would measure equally 1-to-1, so its LxW ratio would measure as 1.
Symmetry
Symmetry tells you how well a diamond’s facets align to create sparkle. Diamonds with perfect symmetry create the most sparkle and earn a grade of Excellent or Ideal.
Table
Table percentage tells you how big a diamond’s topmost facet (aka table) is in comparison to its diameter (aka girdle). When that ratio is in the right range, a diamond will sparkle more.
Culet
The culet is the point at the bottom of the diamond. If the point has a facet on it, it can stop light from reflecting and detract from the diamond's sparkle. Choose a diamond with no culet for optimum sparkle.
Certificate
All of Ritani’s natural diamonds are certified by either the GIA or AGSL, the industry’s two most respected grading labs.
Delivery Date
In a rush to get your diamond? Choose your ideal delivery date.
Polish
A well-polished diamond will have excellent light return.
Excellent
Very Good
Good
Fluorescence
Some diamonds glow blue or green when exposed to UV light. Since fluorescence is rarely visible, it has minimal impact on the appearance of your diamond. To save money, go for medium fluorescence.
None
Faint
Depth
Depth percentage correlates with a diamond's sparkle factor. It is measured by dividing the diamond height by its diameter. For maximum sparkle, the depth percentage of a round diamond should be between 54% and 66%.
Length/Width Ratio
The proportional relationship between your diamond’s length and width. A perfect round diamond would measure equally 1-to-1, so its LxW ratio would measure as 1.
Symmetry
Symmetry tells you how well a diamond’s facets align to create sparkle. Diamonds with perfect symmetry create the most sparkle and earn a grade of Excellent or Ideal.
Excellent
Very Good
Table
Table percentage tells you how big a diamond’s topmost facet (aka table) is in comparison to its diameter (aka girdle). When that ratio is in the right range, a diamond will sparkle more.
Culet
The culet is the point at the bottom of the diamond. If the point has a facet on it, it can stop light from reflecting and detract from the diamond's sparkle. Choose a diamond with no culet for optimum sparkle.
None
Large
Certificate
All of Ritani’s natural diamonds are certified by either the GIA or AGSL, the industry’s two most respected grading labs.
Lab Diamond Growth Process
Lab diamonds are made using two processes, HPHT and CVD. Both mimic the natural process of earth diamonds. LEARN ABOUT LAB DIAMONDS
Best Value
Best Value
Shop loose diamonds in our inventory that we have identified as being Best Value. Best price and balance of the 4C's on the market.Ritani Reserve
Ritani Reserve
Ritani Reserve Diamonds are an exclusive selection of diamonds that have the best cut which offers maximum sparkle. They reflect the most light, maximum brilliance, fire, and scintillation.
GEMOLOGIST PICKS
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These diamonds were hand picked by our in house gemologists who focus on balancing the 4 C's and best value pricing. Our gemologists are always here to help you find the diamond of your dreams. Chat Now
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You can connect with a commission free gemologist instantly and receive a live diamond inspection on any diamond. You can also connect and shop together and compare up-to three diamonds at a time instantly. Try it out. Start your diamond concierge consultation today.
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Explore over 80,000 high quality certified earth diamonds and lab grown diamonds. With free virtual gemologist consultations, 360° videos, real HD imagery, and a diamond price match guarantee, we give you all the tools you need to select the perfect diamond within your budget.
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