Shop Smarter, Not Harder
We've reimagined engagement ring shopping. Start by discovering our 80,000 + diamonds in inventory and exploring our tools to help you find the best ring for your budget.
Diamond Shopping Reimagined
We’ve created unique tools to make shopping for a diamond easier, better, and more honest.
Price Transparency
See the costs, such as fulfillment fees and markups, that go into each diamond.
Market Analysis
We analyze the price of our diamonds to similar diamonds on the market, so you know when you’re getting the best deal.
Diamond Education
Our Diamond Concierge team is ready to guide you through the diamond shopping process.
Buy Online, Pick Up In Store
Pick up your order from one of our hundreds of partner jewelers for added peace of mind.
Diamond Upgrades
Want a larger stone down the line? You can upgrade your Ritani diamond to one that is at least 50% greater in value.
Online Diamond Inventory 101
Diamond inventory can sometimes be confusing. Learn the ins and outs here.
TOOLS TO USE
Try out these shopping tools to help you get started.
Ring Recommender
Tell us your budget and preferences and we’ll find you the right diamond and setting.
Custom Design Services
Create a one-of-a-kind ring with the help of our Diamond Concierge team.
Trade-in Estimator
Want to trade in your diamond for another one? Get an estimate on how much your stone is worth.
