Diamond Sales Event
Spend $3,000.00 on your diamond and receive $100.00 off.
Use Code: SAVE100 at checkout
Shop Loose Diamonds
Cyber Sale - Don't Miss Out
Jewelry
Save 20% off on your favorite jewelry. Perfect for gifting!
Use Code: JEWELRY20 at checkout
Wedding Rings
Save 30% off on Wedding Rings. Stack up on savings.
Use Code: HOLIDAY30 at checkout
Jewelry Essentials
Save 10% off on your favorite diamond studs and pendants. Perfect for gifting!
Use Code: JEWELRY10 at checkout
Shop by Shape
Getting to know your diamond?
We strive to be transparent, from our costs to how our diamond inventory works. We're here to actually make the buying process easier - not just say we will.
We're here 'cause well... we love, love.
LIVE DIAMOND INVENTORY
There are many people looking at the same diamonds across different sites.
Because of this, you may purchase a diamond on our site and later be notified that it is no longer available.
Frustrating, right? We know...but not unusual. The diamond industry is one large marketplace online and there are many people looking at the same diamonds across different sites.
PRICE TRANSPARENCY
Each of our diamonds feature a break down of our cost, fulfillment costs, and our markup.
We do this for you. We want you to know how much we charge and why.
We're here to build trust.
MARKET ANALYSIS
Every diamond comes with a market analysis. We compare our diamonds to similar diamonds on the market. This allows us to show you if our retail is fair.
Then we grade them for you - Best Value, Great Value, Good Value.
Look for the ratings badge on our diamonds.
PRICE MATCH GUARANTEE
We go out of our way to make sure we get you the best price.
In the rare occasion you see the exact diamond priced for less, we will price match.
If we can't we will find a similar diamond at a lower price.
GET SCHOOLED
We’ve broken down everything you need to know about diamonds and engagement ring shopping.
Start off in our Education center. Our Diamond Concierge team is waiting to help answer any questions you may have.
GEMOLOGIST RECOMMENDATIONS
Our Ring Recommender tool was created by our savvy engineers and our amazing in-house gemologists.
Our goal is to help you get started. We make recommendations taking your budget and style into account.
Shop By Style
Your Style. Your Story.
Looking to create a bespoke engagement ring that's unique to your love? Design your own custom engagement ring, simple and hassle-free.
Schedule a free consultation today. Our certified gemologists will help you design your dream ring and pair it with the perfect diamond.
No hidden fees, no extra charges and most importantly no obligation to buy.
We believe everyone should get treated like a VIP.
Education
Diamond Shape
The shape affects the personality of the ring. Learn your options here.
Learn the 4 Cs
The 4 Cs will help you understand the beauty, quality, and craftsmanship of a diamond.
Diamond Anatomy
The structure of a diamond will affect its beauty and value.
