Planning to propose?

We make ring buying easy.


The So Long Summer Sale

Save on engagement rings, wedding bands & more.

15% Off Jewelry

Promo Code: LABORDAY15

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25% Off Engagement Rings

Promo Code: LABORDAY25


30% Off Wedding Bands

Promo Code: LABORDAY30

wedding rings

We’re here for you, every step of the way.

Ring shopping, simplified.

Getting engaged should be a fun and exciting time — so why do so many people feel overwhelmed, confused, and misled when looking for a ring?

We decided to make it simpler. Easier. More transparent.

From smart ring recommendations to diamond education and 1:1 consultations, we’ve built Ritani so you can purchase and pop the question with 100% confidence in your engagement ring.

This just got personal.

When you make an appointment with a Ritani Virtual Gemologist, you’re signing up for real diamond guidance from real people. They’ve helped thousands of shoppers just like you, and they love every minute of it.

No pressure. No fluff. Just honest, expert help so you can make the right decision.

See the sparkle in person.

You need to be confident that your ring is perfect — before you buy it. That’s why we offer a free, in person preview for any engagement ring you find on our website. So come in to a local jewelry store and see your ring before you buy it.

You're Making Us Blush

Ritani Education

Class is in session.

Not sure where to begin with your engagement ring search? Get started by learning the essentials.

The 4 Cs

hoop earrings

What makes a diamond sparkle? It starts with the 4 Cs. Cut, Color, Carat, and Clarity.

Ring Guides


From solitaires to halos to vintage styles, discover the different options available for your engagement ring.

Precious Metals

wedding rings

White gold, rose gold or platinum? Start here to learn what each of these precious metals has to offer.

What are you waiting for?

We’ve got everything you'll need to get the moment right.

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