Your love is unique.
Your ring should be too.

Start Designing With

Diamonds

Settings

Round

Princess

Emerald

Asscher

Oval

Cushion

Marquise

Radiant

Pear

Heart

We're here for you, every step of the way.

Always by your side to help educate and guide you while designing.

Flexible financing options & prices to ensure you get the right item.

Free nationwide In-Store Preview & free shipping & returns worldwide.

We make it easy for you.

Not sure where to start? From finding your dream ring to answering your diamond questions—we’re here to help.

Got a diamond question?

Get Schooled

You design it. We handcraft it.

Design your dream ring in a matter of minutes.
We’ll take care of the rest.

Ready to design your ring?

Let's Go

Our Commitment

We’ve been ethically sourcing diamonds for over 70 years.

In all those years, we’ve never compromised on quality, value or price.

Free In-Store Preview

We want to make sure you get exactly what you want. To make sure there are no surprises along the way — well except for the big one — we’ve made it easy to preview your ring at a jewelry store near you.

Reserve

Simply put down a credit card and we’ll prepare your order for a Free In-Store Preview.

Preview

We’ll then handcraft your product and have it ready for at a store near you to preview.

Love or Leave

If it’s not exactly what you had in mind, there’s absolutely no pressure to take it home.

Engagement

Wedding

Diamonds

Need Help?

Contact Ritani help via chat phone or email