Don't get ripped off. Tired of trying to figure out who has the best diamond pricing? We did the dirty work for you. Discover over 80,000 high-quality diamonds and look for the ones with the Best Value badge.

Engagement Rings

Diamond engagement rings are a beautiful symbol of your love. Browse our collection of handcrafted rings.


Chat With A Gemologist

Have no idea what you’re doing? We do. Speak with an expert now for help choosing the right diamond for your taste and budget.


Why We’re Different

Our amazing selection of earth-grown diamonds available online for delivery or pick up at select locations.

Diamond Tools

You’re one step closer to finding your dream diamond.

Ring Recommender
Ring Recommender

Tell us your budget and preferences and we’ll find you the right diamond and setting.

Custom Design Services
Custom Design Services

Create a one-of-a-kind ring with the help of our Diamond Concierge team.

Trade-in Estimator
Trade-in Estimator

Want to trade in your diamond for another one? Get an estimate on how much your stone is worth.

Gemologist Recommendations

Is the diamond I am interested in (or have already bought) guaranteed to be mine?

Many of the diamonds on our site are a part of our exclusive inventory. However, some of the diamonds listed are from third-party vendors who sell their diamonds on our site as well as other sites. Because of this, you may purchase a diamond on our site and later receive an email that the diamond is no longer available. You will be notified within 48 hours if the diamond is no longer available. This slight delay is because many of our diamond vendors are internationally based, creating a time difference.  

When a diamond is no longer available, we will work with you to find a similar diamond. You will not be charged for anything until the order ships.

Can you engrave a diamond?

Engravings can be added to the girdle of the diamond using lasers. Please note that engraving a diamond will make it final sale. If you are interested in engraving your diamond, please contact our customer service team.

I’m interested in learning more about a diamond through a Virtual Gemologist appointment. Will the diamond be sold to someone else by then?

You can request for a diamond to be reserved. Just contact our customer service team at 1-888-9RITANI or chat online now.

How long does it take to receive HD images of the diamond I am interested in?

It can take up to 48 business hours to receive HD diamond images.

Can I upgrade my diamond?

Any Ritani diamond purchased directly on after October 11, 2012 is eligible for an upgrade, as long as it is certified by the GIA or AGSL. You can upgrade to a diamond that is at least 50% greater in value than your original diamond. We will exchange your diamond for credit equal to 100% of its original value. To start the diamond upgrade process, contact customer service at 1-888-9RITANI or chat now.