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Explore Over 80,000 High-Quality GIA and AGS Certified Diamonds

Looking for a loose diamond or a center stone for an engagement ring? Find the perfect diamond for your budget.


Getting to Know Your Diamond

Ritani offers all of the tools and expertise you need to find your perfect diamond. 

Price Transparency

Each of our diamonds features the costs to acquire it, the fulfillment costs, and our mark-up.

Market Analysis

Compare the cost of each of our diamonds to similar diamonds on the market.

Diamond 101

We’ve broken down everything you need to know about diamonds.

Get an Expert Analysis

A member of our non-commissioned Diamond Concierge team can help you select the right diamond through a 1:1 consultation. We are available to chat online and over the phone - or meet up with us at a WeWork location.

Learn More

You're Making Us Blush...

The entire experience was great

— Taylor S

The entire experience was great. Silvia was fantastic helping me with my purchase and the ring came out beautiful. Delivery shipped out quicker than expected date which was nice.

Product and service shine bright like a diamond!!

— Rom

I have to say that my experience with Ritani was virtually flawless. Right from the start they were so helpful with all aspects of my purchase. 

Exceptional Service and Quality

— Randal

The staff at Ritani are the best! I have worked with two different consultants on different purchases and each of them were exceptional. The entire process was 1st class. I have recommended Ritani to my friends for exceptional service and value for their diamond purchases.

Class Is In Session

Learn straight from the diamond experts how to get a beautiful, sparkling diamond for your budget. Get educated on the 4 Cs, diamond shapes, and more.


Frequently Asked Questions

Can you engrave a diamond?

Engravings can be added to the girdle of the diamond using lasers. Please note that engraving a diamond will make it final sale. If you are interested in engraving your diamond, please contact our customer service team.

I’m interested in learning more about a diamond through a Virtual Gemologist appointment. Will the diamond be sold to someone else by then?

You can request for a diamond to be reserved. Just contact our customer service team at 1-888-9RITANI or chat online now.

How long does it take to receive HD images of the diamond I am interested in?

It can take up to 48 business hours to receive HD diamond images.

Can I upgrade my diamond?

Any Ritani diamond purchased directly on after October 11, 2012 is eligible for an upgrade, as long as it is certified by the GIA or AGSL. You can upgrade to a diamond that is at least 50% greater in value than your original diamond. We will exchange your diamond for credit equal to 100% of its original value. To start the diamond upgrade process, contact customer service at 1-888-9RITANI or chat now.