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What Makes Ritani Different?

At Ritani, we’ve taken the time to create the unique tools and features you need to help you choose the right engagement ring, whether you get it from us or somewhere else. Our mission has always been to make diamond and engagement ring shopping easier for our customers.

10 Reasons to Love Ritani
See how we stack up to our competitors.
Ritani vs competitors chart
Let us help you get the moment right!
We've made getting to know your diamond easier than getting to know your in-laws.
Transparent Diamond Pricing
Ritani’s Transparent Diamond Pricing tool provides a clear breakdown of the actual cost of each diamond from the wholesaler, the operational costs (such as shipping, packaging, and processing) and the final margin earned by Ritani on every sale.
We want our customers to understand the costs that go into their diamond and the rationale behind our pricing. We’re confident we have the best diamond prices online, and this feature allows you to see how low our margins actually are.
Market Analysis
Our software analyzes the prices of over 200,000 diamonds on the market daily. When a diamond in our inventory is found to be lower in price than comparable diamonds from other jewelers, it receives a Best Value job. We want to make it easier for you to get the best diamond for the best price.
Price Matching
Our Diamond Price Match Guarantee gives you the confidence that you're paying the best price for your diamond. If an online competitor's diamond is priced for less, we will attempt to find a similar diamond at a lower price.