Diamond Education

If you're looking to buy a diamond, look no further than our diamond education center. We make learning everything you need to know about diamonds simple and easy.

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The 4 Cs Of Diamonds: Cut, Clarity, Color, & Carat

It's essential to understand the 4 Cs before shopping for a diamond. The 4Cs are the standard way to measure beauty, craftsmanship, and the value of a diamond.

Tags:Diamonds 101 Helpful Guides Color Clarity Carat Weight Lab Diamond Buying Guides

Intro to Diamond Shapes

The shape of the diamond describes its silhouette and defines its personality. Explore the 10 most popular diamond shapes to help you choose the right one for you.

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Finding The Right Diamond Shape

You’re planning on wearing your engagement ring for the rest of your life. That means you want it to reflect your personal style – be that classic, modern, or something more unique. Here’s what each diamond’s shape says about the person wearing it.

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Anatomy of a Diamond

A diamond’s anatomy will affect its proportions, brilliance, scintillation, and dispersion. A gemologist or experienced diamond buyer looks beyond the 4 Cs at even more subtle details. Learn about diamond anatomy here.

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Diamond Certification

Natural Ritani diamonds are graded by the industry's most stringent diamond grading labs: AGSL and GIA. Learn how to read your diamond's grading report here.

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Asscher cut diamond engagement ring with halo

Tips for Buying An Asscher Cut Diamond

Asscher-cut diamonds require special attention. Read our gemologist tips on how to choose the right Asscher-cut diamond.

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round diamond next to a cushion cut diamond

Round Cut Diamonds vs. Cushion Cut Diamonds

Round-cut diamonds and cushion-cut diamonds are among the most popular shapes. Learn the difference between the two here.

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What Is a Bow Tie in an Oval Diamond?

The bow tie effect is definitely something you should look out for when you are buying an elongated diamond shape like the oval-cut. Learn what it is and how to avoid it here.

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Diamond Cut: Excellent vs. Very Good

If you want a gorgeous, sparkling diamond, choosing a well-cut one is a must. Learn more about Excellent vs Very Good diamond cut grades here.

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Excellent Cut vs. Ideal Cut: Is There a Difference?

There are many different cut grades a diamond can receive, and these cut grades vary from laboratory to laboratory. Learn the difference between Ideal and Excellent cut grades.

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