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Diamonds

Diamond Education

If you're looking to buy a diamond, look no further than our diamond education center. We make learning everything you need to know about diamonds simple and easy.

Asscher cut diamond
November 2, 2022

The 4 Cs Of Diamonds: Cut, Clarity, Color, & Carat

It's essential to understand the 4 Cs before shopping for a diamond. The 4Cs are the standard way to measure beauty, craftsmanship, and the value of a diamond.

Tags:Diamonds 101 Helpful Guides Color Clarity Carat Weight Lab Diamond Buying Guides
popular diamond shapes

Intro to Diamond Shapes

The shape of the diamond describes its silhouette and defines its personality. Explore the 10 most popular diamond shapes to help you choose the right one for you.

diamond shapes

Finding The Right Diamond Shape

You’re planning on wearing your engagement ring for the rest of your life. That means you want it to reflect your personal style – be that classic, modern, or something more unique. Here’s what each diamond’s shape says about the person wearing it.

loose diamonds

Anatomy of a Diamond

A diamond’s anatomy will affect its proportions, brilliance, scintillation, and dispersion. A gemologist or experienced diamond buyer looks beyond the 4 Cs at even more subtle details. Learn about diamond anatomy here.

loose diamonds

Diamond Certification

Natural Ritani diamonds are graded by the industry's most stringent diamond grading labs: AGSL and GIA. Learn how to read your diamond's grading report here.

Asscher cut diamond engagement ring with halo

Tips for Buying An Asscher Cut Diamond

Asscher-cut diamonds require special attention. Read our gemologist tips on how to choose the right Asscher-cut diamond.

round diamond next to a cushion cut diamond

Round Cut Diamonds vs. Cushion Cut Diamonds

Round-cut diamonds and cushion-cut diamonds are among the most popular shapes. Learn the difference between the two here.

oval cut diamond with small bow tie

What Is a Bow Tie in an Oval Diamond?

The bow tie effect is definitely something you should look out for when you are buying an elongated diamond shape like the oval-cut. Learn what it is and how to avoid it here.

excellent vs very good cut diamond

Diamond Cut: Excellent vs. Very Good

If you want a gorgeous, sparkling diamond, choosing a well-cut one is a must. Learn more about Excellent vs Very Good diamond cut grades here.

loose diamonds

Excellent Cut vs. Ideal Cut: Is There a Difference?

There are many different cut grades a diamond can receive, and these cut grades vary from laboratory to laboratory. Learn the difference between Ideal and Excellent cut grades.

si1 vs si2 diamond

Clarity Grades: SI1 and SI2 Diamonds

Choosing a Slightly Included diamond can help you save money if you are on a tight budget. Learn more about this clarity grade here.

vs1 vs vs2 diamonds

Clarity Grades: VS1 and VS2 Diamonds

If you're looking for a diamond, VS1 and VS2 diamonds are a great choice. Learn more about these clarity grades here.

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Let’s all take a break from #cybermonday shopping to admire these beautiful engagement shots. 😍
The algorithm found you. 💍 Your holiday engagement is around the corner. Is this 12 carat round-cut diamond too big for you? #engagementring #engaged #holidayproposal
Sometimes the little details make the biggest impact. These stunning wedding photos are the perfect way to kick off the weekend. TGIF! 🎉
*Giveaway Closed* Congratulations, @juliabuenocanteri 🎉 Who doesn’t love jewelry and flowers?! Let’s keep the holiday spirit going with a mini giveaway! To celebrate our partner, @1800flowers we are giving away a bouquet of flowers to one winner. To enter:

1. Like this video and or tag friends for a greater likely hood of winning

2. Check your DMs on 11/20 to see if you won

*Must be 18 years old and a U.S. resident to be eligible to win
DOUBLE TAP ♥️ to congratulate this #ritanicouple on their beautiful engagement.
*GIVEAWAY CLOSED* Congratations, @hairby__ayla 😍 Feeling lucky? Don't forget that our giveaway with @Espoir.Boston closes tomorrow! Win one of their Eternity Rose 🌹 jewelry boxes (valued at $65) and a $100 Ritani gift card. 

To enter: 
1. Follow @Ritani and @Espoir.Boston on Instagram 
2. Tag at least 2 friends below - each tag is an entry to win
3. (1) winner will be announced on 11/10 via DM

*U.S. residents only - must be 18 or older to win

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