What Are Best Value Diamonds?

We get it – you want the most beautiful diamond for the lowest price, but comparison shopping takes time and effort. We have done all the work for you, so you can close the dozens of pesky tabs in your browser.

We look at over 2 million diamonds within our database and marketplace. We compare each of our diamonds to the same diamond on the market. When our algorithm has found that a diamond on our website has the lowest retail in the market, it receives a Best Value badge. This makes your search much easier, so you can rest assured you are getting the best deal.

Both earth-grown and lab-grown diamonds can receive a Best Value badge, no matter their shape or size. As you change your preferences (ex. carat weight, color, etc.), more Best Value diamonds will appear.

How can I easily find Best Value diamonds?

Best Value diamonds will appear as you scroll through our diamond inventory. To view Best Value diamonds straight away, go to our Sort filter and click “Best Value Diamonds.”

What if I find a less expensive diamond somewhere else?

At Ritani, we are confident we have the best diamond prices. Should you find a competitor's diamond with the same exact specs priced for less, we will price match it. To inquire about a diamond, contact customer service at 1-888-9RITANI or email us at [email protected].