Ritani September sales event. view offers and redeem codes now

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Diamond Sales Event

Save $150.00 on your purchase of $3,000 or more.

Use code EARTH150 at checkout.

Offer applies to earth diamonds. Lab grown diamonds are excluded.

Find Your Diamond

Shop our Sales Event

Jewelry - 15% off

Save 15% off all Jewelry.

Use Code: JEWELRY15 at checkout.

Offer excludes lab diamond jewelry.

Save 15% Now

Wedding Rings - 15% off

Save 15% off Wedding Rings.

Use Code: BANDS15OFF at checkout.

Offer excludes lab diamond Wedding Rings.

Save 15% Now

Lab Diamond Jewelry - 30% off

Save 30% off all Lab Diamond Jewelry and Wedding rings.

Use Code: LAB30 at checkout. Offer excludes a

Save 30% Now

Shop by Shape

Getting to know your diamond? We make it easier than getting to know your in-laws.

We strive to be transparent, from our costs to how our diamond inventory works. We're here to actually make the buying process easier - not just say we will. 

We're here 'cause well... we love, love.

PRICE TRANSPARENCY

Each of our diamonds feature a break down of our cost, fulfillment costs, and our markup.

We do this for you. We want you to know how much we charge and why.

We're here to build trust.

DIAMOND ANALYSIS

Every diamond comes with a market analysis. We compare our diamonds to similar diamonds on the market. This allows us to show you if our retail is fair.

Then we grade them for you - Best Value, Great Value, Good Value. 

Look for the ratings badge on our diamonds. 

 

PRICE MATCH GUARANTEE

We go out of our way to make sure we get you the best price.

In the rare occasion you see the exact diamond priced for less, we will price match.

If we can't we will find a similar diamond at a lower price.

GET SCHOOLED

We’ve broken down everything you need to know about diamonds and engagement ring shopping.

Start off in our Education center. Our Diamond Concierge team is waiting to help answer any questions you may have. 

GEMOLOGIST RECOMMENDATIONS

Our Ring Recommender tool was created by our savvy engineers and our amazing in-house gemologists.

Our goal is to help you get started. We make recommendations taking your budget and style into account. 

LIVE DIAMOND INVENTORY

There are many people looking at the same diamonds across different sites.

Because of this, you may purchase a diamond on our site and later be notified that it is no longer available.

Frustrating, right? We know...but not unusual. The diamond industry is one large marketplace online and there are many people looking at the same diamonds across different sites.

Ring Recommender

Your Dream Ring is Ready.

We know looking for the perfect ring can be exciting and overwhelming.  That's why we created our Ring Recommender tool! Our recommender is based on real gemologist feedback, ensuring we get you the best diamond engagement ring, while maximizing your desired budget.

Please make all selections above to submit.

Your Dream Ring is Ready.

We know looking for the perfect ring can be exciting and overwhelming.  That's why we created our Ring Recommender tool! Our recommender is based on real gemologist feedback, ensuring we get you the best diamond engagement ring, while maximizing your desired budget.

Please make all selections above to submit.

Shop By Style

Your Style. Your Story.

Looking to create a bespoke engagement ring that's unique to your love? Design your own custom engagement ring, simple and hassle-free.

Schedule a free consultation today. Our certified gemologists will help you design your dream ring and pair it with the perfect diamond. 

No hidden fees, no extra charges and most importantly no obligation to buy.

We believe everyone should get treated like a VIP.

Get Started

Education

Diamond Shape
The shape affects the personality of the ring. Learn your options here.

Learn the 4 Cs
The 4 Cs will help you understand the beauty, quality, and craftsmanship of a diamond.

Diamond Anatomy
The structure of a diamond will affect its beauty and value.