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Get To Know Your Diamond.

We've made it easier than getting to know your in-laws.

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Express Yourself.

Browse our collection of handcrafted earrings, necklaces, and more to find your new favorite piece.

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Say "I Do."

Each of our wedding bands is handcrafted in New York using the highest quality diamonds and precious metals.

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Made With Love.

Find the perfect lab-grown diamond for your engagement ring.

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A Better Way to Shop For Diamonds.

Narrow down your search and find the right stone for your budget with our unique tools and features.


Each of our diamonds features the costs to acquire it, the fulfillment costs, and our markup.


Compare the cost of each of our diamonds to similar diamonds on the market.


See a diamond somewhere else that’s priced for less? We will find a similar diamond at a lower price.


We’ve broken down everything you need to know about diamonds.


Tell us your preferences and we will instantly recommend the perfect diamond or engagement ring for your budget. 

Shop by Shape

Design Your Engagement Ring

Create a Custom Ring

Looking to create a bespoke engagement ring that's unique to your love story? Our Virtual Gemologists will help you design a ring and choose the right diamond. You'll receive 3D renders of your ring so you'll know exactly what it will look like - all at no cost to you.

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Shop By Style


Diamond Shape
The shape affects the personality of the ring. Learn your options here.

Learn the 4 Cs
The 4 Cs will help you understand the beauty, quality, and craftsmanship of a diamond.

Diamond Anatomy
The structure of a diamond will affect its beauty and value.

Daily Deals

Ring Settings | 25% Off

No code necessary.


Wedding Bands | 15% Off

USE CODE: BANDS15 at checkout


Diamond Basics | 10% Off

USE CODE: SUMMER10 at checkout