Getting to know your diamond? We make it easier than getting to know your in-laws.
We strive to be transparent, from our costs to how our diamond inventory works. We're here to actually make the buying process easier - not just say we will.
We're here 'cause well... we love, love.
Each of our diamonds feature a break down of our cost, fulfillment costs, and our markup.
We do this for you. We want you to know how much we charge and why.
We're here to build trust.
Every diamond comes with a market analysis. We compare our diamonds to similar diamonds on the market. This allows us to show you if our retail is fair.
Then we grade them for you - Best Value, Great Value, Good Value.
Look for the ratings badge on our diamonds.
PRICE MATCH GUARANTEE
We go out of our way to make sure we get you the best price.
In the rare occasion you see the exact diamond priced for less, we will price match.
If we can't we will find a similar diamond at a lower price.
We’ve broken down everything you need to know about diamonds and engagement ring shopping.
Start off in our Education center. Our Diamond Concierge team is waiting to help answer any questions you may have.
Our Ring Recommender tool was created by our savvy engineers and our amazing in-house gemologists.
Our goal is to help you get started. We make recommendations taking your budget and style into account.
LIVE DIAMOND INVENTORY
There are many people looking at the same diamonds across different sites.
Because of this, you may purchase a diamond on our site and later be notified that it is no longer available.
Frustrating, right? We know...but not unusual. The diamond industry is one large marketplace online and there are many people looking at the same diamonds across different sites.
Your Style. Your Story.
Looking to create a bespoke engagement ring that's unique to your love? Design your own custom engagement ring, simple and hassle-free.
Schedule a free consultation today. Our certified gemologists will help you design your dream ring and pair it with the perfect diamond.
No hidden fees, no extra charges and most importantly no obligation to buy.
We believe everyone should get treated like a VIP.