Lab-grown diamonds are booming — and for good reason. They’re identical to mined diamonds, cost up to 70% less, and come with a sustainability promise that speaks to modern values. But with so many brands out there, how do you choose the right one?
We’ve done the work for you. Below is a brand-by-brand comparison of the most popular lab diamond retailers, including real pricing, customization options, certifications, and customer support.
Brand | Lab Diamond 1ct. | Customization | Certification | Notable Perk |
Ritani | From $450 | Ring Studio ✔
| IGI/GIA | Transparent pricing & gemologist support |
VRAI | From $825 | Present only ✘
| In-house | Zero-emission labs |
Grown Brilliance | From $650 | Some settings ✔
| IGI | Affordable and fast shipping |
Brilliant Earth | From $830 | ✔
| IGI/GIA | Sustainable metals |
James Allen | From $570 | ✔
| IGI | 360° diamond views |
1. Transparent Pricing
We show you how much a diamond costs to source, cut, and set — no mystery, no middlemen markups.
2. Dual Offering
Lab and natural diamonds side by side. You decide what fits your values and budget.
3. Real Human Support
Want a second opinion? Our gemologists give free advice via video or chat, with no pressure to buy.
“I wanted a lab-grown diamond for ethical reasons, but VRAI didn’t show me any cost breakdown. Ritani was the only site that let me compare and customize exactly how I wanted.” — Verified Shopper, NYC
You are a shopper who... | Brand Recommendation |
Wants full control & transparency | Ritani |
Prefers eco branding | VRAI |
Is budget conscious | Grown Brilliance |
Wants legacy brand feel | Brilliant Earth |
Explore lab-grown diamond inventory →Shop Now
Schedule a free gemologist consult → Start Here