Who We Are
Founded in 1999 by a family of jewelers, we’ve been making it simpler to purchase high quality, handcrafted jewelry ever since. Our pieces are one-of-a-kind and made to order in New York by expert artisans.
We know diamonds. You know you. We want to share our extensive knowledge of jewelry with you so you can find the right engagement ring, wedding band, or whatever piece that you’re looking for. We are honored to be a part of this exciting time in your life.
The Ritani Difference
We love love itself. And we want you to find jewelry to fall in love with. Finding the right engagement ring or wedding band can be stressful and maybe even a little scary, especially online. We’re here to help.
Beautiful jewelry doesn’t need to be overpriced. We cut out the middleman in order to give you more accessible jewelry. Expressing your love shouldn’t have to cost a fortune.
Transparent Diamond Pricing
At Ritani, we are dedicated to clarity when it comes to our diamonds. Our unique Transparent Diamond Pricing feature breaks down the costs that go into acquiring our diamonds so you know exactly what you are paying for. The Transparent Diamond Pricing feature includes our cost to purchase the diamond, fulfillment costs, and our markup.
Confidence For Our Customers
Our mission is to marry the ease of online shopping with the confidence of in-store purchasing. We’ve created the feature Free In-Store Preview. With Free In-Store Preview, our intuitive website makes it easy to design a ring you’ll love and preview it at a nearby jeweler at no cost. If you love the ring, buy it. If not, leave it and pay nothing. We won’t be offended. We offer this unique service because we want our customers to have the confidence that they are making the right decision and to see what they are buying. After all, an engagement ring is an important investment.
Our Free In-Store Preview feature is currently being updated, but will be available again soon. Learn More
Make Your Dreams A Reality
Ritani gives you the opportunity to create a ring as unique as your love. We have over 90,000 diamonds in our inventory, plus thousands of different settings to choose from. Build your ring online, or if you have something else in mind, we offer custom ring design services.
Contact Us for custom requests.
Real People, Not Robots
Commitment to Ethical Diamonds
Jewelry should come with joy, not guilt. Each Ritani diamond is ethically sourced with love and respect for all beings everywhere. We’ve been driving change in the American diamond industry since day one. We provide full transparency on our diamond supply chain, so you know exactly where your diamond is coming from. Ritani is one of the leading companies in the United States to use the Kimberley Process, which upholds strict standards to ethically source diamonds.
We want you to have your dream ring, and we want to handcraft it especially for you. But we offer more than just dream-worthy diamonds and stunning settings. We’ll be there with you every step of the way to educate you on how to build the perfect ring.