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Who We Are

Founded in 1999 by a family of jewelers, we’ve been making it simpler to purchase high quality, handcrafted jewelry ever since. Our pieces are one-of-a-kind and made to order in New York by expert artisans.

We know diamonds. You know you. We want to share our extensive knowledge of jewelry with you so you can find the right engagement ring, wedding band, or whatever piece that you’re looking for. We are honored to be a part of this exciting time in your life.

The Ritani Difference

We love love itself. And we want you to find jewelry to fall in love with. Finding the right engagement ring or wedding band can be stressful and maybe even a little scary, especially online. We’re here to help.


Affordable Jewelry

Beautiful jewelry doesn’t need to be overpriced. We cut out the middleman in order to give you more accessible jewelry. Expressing your love shouldn’t have to cost a fortune.


Transparent Diamond Pricing

At Ritani, we are dedicated to clarity when it comes to our diamonds. Our unique Transparent Diamond Pricing feature breaks down the costs that go into acquiring our diamonds so you know exactly what you are paying for. The Transparent Diamond Pricing feature includes our cost to purchase the diamond, fulfillment costs, and our markup.


Confidence For Our Customers

Our mission is to marry the ease of online shopping with the confidence of in-store purchasing. We’ve created the feature Free In-Store Preview. With Free In-Store Preview, our intuitive website makes it easy to design a ring you’ll love and preview it at a nearby jeweler at no cost. If you love the ring, buy it. If not, leave it and pay nothing. We won’t be offended. We offer this unique service because we want our customers to have the confidence that they are making the right decision and to see what they are buying. After all, an engagement ring is an important investment.

Our Free In-Store Preview feature is currently being updated, but will be available again soon. Learn More


Make Your Dreams A Reality

Ritani gives you the opportunity to create a ring as unique as your love. We have over 90,000 diamonds in our inventory, plus thousands of different settings to choose from. Build your ring online, or if you have something else in mind, we offer custom ring design services.

Contact Us for custom requests.


Real People, Not Robots

Commitment to Ethical Diamonds

Jewelry should come with joy, not guilt. Each Ritani diamond is ethically sourced with love and respect for all beings everywhere. We’ve been driving change in the American diamond industry since day one. We provide full transparency on our diamond supply chain, so you know exactly where your diamond is coming from. Ritani is one of the leading companies in the United States to use the Kimberley Process, which upholds strict standards to ethically source diamonds.

Our Promise

We want you to have your dream ring, and we want to handcraft it especially for you. But we offer more than just dream-worthy diamonds and stunning settings. We’ll be there with you every step of the way to educate you on how to build the perfect ring.



We will repair or replace your ring in the unlikely event of any manufacturing defects at no extra cost.

Our Story

Getting engaged should be a fun and exciting time - so why do so many people feel overwhelmed, confused, and misled looking for a ring? We wish someone had been there to guide us in engagement ring shopping instead of just trying to make a sale, and that’s why we created Ritani. We’ve created an effortless ring designing experience by being available to chat online or over the phone to give you advice. We want you to feel like you can make a purchase and pop the question with zero doubts about your ring.  

Everybody has presumptions, recommendations, or a “diamond guy” going into engagement ring shopping. We want you to educate yourself on diamonds so that you can determine which ring is right for you and your budget. We’ve put our 40+ years of jewelry experience into an online education hub so you can get the most important information at your fingertips. Get Schooled

We’ve partnered with hundreds of local jewelers. If you choose to purchase a ring online, you also have the option to pick it up in stores if you can’t be home for delivery. 

We’ve hired a stellar team that always puts the customer first. Our goal is to put your mind at ease and to help you find the right ring. We never upsell or pressure you to buy anything. We actually know what we’re talking about - we’re certified diamond experts. . And you’ll be happy to know that when you call us or chat online, you’ll get connected to a real person, not a robot, waiting in our New York studio to help you make the right decision.

Every ring is handcrafted, one-of-a-kind, and made to order in our New York studio. We believe that every piece of jewelry has its own story, and we get excited at the opportunity to create that story for you.