Annual Summer Sale | Save up to 25% Off | COvid-19 SHIPPING UPDATES | Get Codes Now

We use cookies for advertising purposes, analytics (including your interaction with and navigation of and with this site), and to improve our site and services. For more information about our use of cookies, the information we collect, how it is used, and your rights, see our Privacy Policy X

Get To Know Your Diamond.

We've made it easier than getting to know your in-laws.

Shop Now

Express Yourself.

Browse our collection of handcrafted earrings, necklaces, and more to find your new favorite piece.

Explore Now

Say "I Do."

Each of our wedding bands is handcrafted in New York using the highest quality diamonds and precious metals.

Discover Now

Made With Love.

Find the perfect lab-grown diamond for your engagement ring.

Shop Now

A Better Way to Shop For Diamonds.

Narrow down your search and find the right stone for your budget with our unique tools and features.

PRICE TRANSPARENCY

Each of our diamonds features the costs to acquire it, the fulfillment costs, and our markup.

MARKET ANALYSIS

Compare the cost of each of our diamonds to similar diamonds on the market.

PRICE MATCH GUARANTEE

See a diamond somewhere else that’s priced for less? We will find a similar diamond at a lower price.

GET SCHOOLED

We’ve broken down everything you need to know about diamonds.

RECOMMENDATION TECHNOLOGY

Tell us your preferences and we will instantly recommend the perfect diamond or engagement ring for your budget. 

Shop by Shape

Design Your Engagement Ring

Create a Custom Ring

Looking to create a bespoke engagement ring that's unique to your love story? Our Virtual Gemologists will help you design a ring and choose the right diamond. You'll receive 3D renders of your ring so you'll know exactly what it will look like - all at no cost to you.

Schedule Now

Shop By Style

Education

Diamond Shape
The shape affects the personality of the ring. Learn your options here.

Learn the 4 Cs
The 4 Cs will help you understand the beauty, quality, and craftsmanship of a diamond.

Diamond Anatomy
The structure of a diamond will affect its beauty and value.

Daily Deals

Ring Settings | 25% Off

No code necessary.

DESIGN NOW

Wedding Bands | 15% Off

USE CODE: BANDS15 at checkout

SHOP NOW

Diamond Basics | 10% Off

USE CODE: SUMMER10 at checkout

BROWSE JEWELRY