Diamond Trends: What Others Are Buying

To ensure that you make a confident, educated decision, we offer a summary of the buying trends of our customers. Our customers have used research and education to help them make a smart decision, just like you. Here, you'll learn the characteristics, price, and priorities behind our customers' recent diamond purchases.

The Most Popular Qualities

AN IDEAL OR VERY GOOD CUT - Beautiful sparkle with either the finest cut grade, or one that affords very slightly better color, clarity, or a larger size.

THE COLOR F OR G - Near-colorless, any color is difficult to see without direct comparison.

A CLARITY OF VS2 OR SI1 - Clean to the naked eye, spotting imperfections requires a gemologist.

Learn more about the 4Cs

Most People Spend

Ask around and you'll hear a variety of answers; from two to three months of one's salary or more. The truth is that you should set your own budget. The price of an engagement ring is determined by a variety of factors from the cut and carat of the diamond to the design of the ring setting.

What Are Their Priorities?

50% of people want — MORE SPARKLE

For many, sparkle is the wow factor they're looking for.

Learn more about cut

27% of people want — A LARGER CARAT

Size is the second most important defining characteristic.

Learn more about carat

23% of people want — PERFECTION

A smaller percentage are concerned with color.

Learn more about the anatomy of a diamond.

What Shapes Are People Buying?

57% ROUND

16% PRINCESS

14% CUSHION

3% EMERALD

2% RADIANT

2% OVAL

2% PEAR

3% ASSCHER

1% MARQUISE

Take The Next Step

DIAMOND EDUCATION

Find out how to recognize a diamond with the most sparkle using the four Cs of diamond quality.

GET AN EXPERT OPINION FROM OUR VIRTUAL GEMOLOGIST

Ritani experts are available to answer your questions and deepen your understanding of diamond quality.

Call 1.888.9RITANI or start an online chat.