Cart (0)
No items in your cart
SUBTOTAL:
$0.00
Design Ring Setting Icon
Choose
Settings
Design Diamond Icon
Choose
Diamonds

Diamond Trends: What Others Are Buying

rose gold engagement rings

To ensure that you make a confident, educated decision, we offer a summary of the buying trends of our customers. Our customers have used research and education to help them make a smart decision, just like you. Here, you'll learn the characteristics, price, and priorities behind our customers' recent diamond purchases.

The Most Popular Qualities

AN IDEAL OR VERY GOOD CUT - Beautiful sparkle with either the finest cut grade, or one that affords very slightly better color, clarity, or a larger size.

 

THE COLOR F OR G - Near-colorless, any color is difficult to see without direct comparison.

 

A CLARITY OF VS2 OR SI1 - Clean to the naked eye, spotting imperfections requires a gemologist.

Learn more about the 4Cs

 

Most People Spend

Ask around and you'll hear a variety of answers; from two to three months of one's salary or more. The truth is that you should set your own budget. The price of an engagement ring is determined by a variety of factors from the cut and carat of the diamond to the design of the ring setting.

 

What Are Their Priorities?

50% of people want — MORE SPARKLE

For many, sparkle is the wow factor they're looking for.

Learn more about cut

  

27% of people want — A LARGER CARAT

Size is the second most important defining characteristic.

Learn more about carat

 

23% of people want — PERFECTION

A smaller percentage are concerned with color.

Learn more about the anatomy of a diamond.

 

What Shapes Are People Buying?

57% ROUND

16% PRINCESS

14% CUSHION

3% EMERALD

2% RADIANT

2% OVAL

2% PEAR

3% ASSCHER

1% MARQUISE

 

Take The Next Step

DIAMOND EDUCATION

Find out how to recognize a diamond with the most sparkle using the four Cs of diamond quality.

 

GET AN EXPERT OPINION FROM OUR VIRTUAL GEMOLOGIST

Ritani experts are available to answer your questions and deepen your understanding of diamond quality.

Call 1.888.9RITANI or start an online chat.

 

Design Your Dream Engagement Ring
Browse thousands of diamonds and over 100 settings.
FOLLOW US ON
Instagram Logo

Tag us @Ritani

This 2 carat round-cut diamond is an icon, a legend & she is the moment🫶✨💎
Wondering what the point of a hidden Halo is? In hidden halo settings, instead of framing the center stone, the halo sits below it in a "hidden" way and becomes a base for the diamond. The small, pave stones makes the center stone more brilliant from above!

💍: Custom Radiant Hidden Halo Engagement Ring — 3.03 Carat Radiant cut Diamond
6.55 carat pear cut diamond 🥵 #pearengagementring #pearcutdiamond #teardropengagementring
Simple oval perfection 🤌

💍: Custom 18kt Yellow Gold Oval Diamond Engagement Ring
Who would wear this 3.08 CT Radiant-cut Diamond?💎
It's #NationalGirlfriendDay - Are you trying to make your GIRLFRIEND your WIFE? Find your engagement ring today with Ritani🤍

💍: Custom Solitaire Pear Diamond Engagement Ring

Facebook
twitter
pinterest
Instagram
tik tok