April 26, 2022
To ensure that you make a confident, educated decision, we offer a summary of the buying trends of our customers. Our customers have used research and education to help them make a smart decision, just like you. Here, you'll learn the characteristics, price, and priorities behind our customers' recent diamond purchases.
AN IDEAL OR VERY GOOD CUT - Beautiful sparkle with either the finest cut grade, or one that affords very slightly better color, clarity, or a larger size.
THE COLOR F OR G - Near-colorless, any color is difficult to see without direct comparison.
A CLARITY OF VS2 OR SI1 - Clean to the naked eye, spotting imperfections requires a gemologist.
Ask around and you'll hear a variety of answers; from two to three months of one's salary or more. The truth is that you should set your own budget. The price of an engagement ring is determined by a variety of factors from the cut and carat of the diamond to the design of the ring setting.
50% of people want — MORE SPARKLE
For many, sparkle is the wow factor they're looking for.
27% of people want — A LARGER CARAT
Size is the second most important defining characteristic.
23% of people want — PERFECTION
A smaller percentage are concerned with color.
Find out how to recognize a diamond with the most sparkle using the four Cs of diamond quality.
Ritani experts are available to answer your questions and deepen your understanding of diamond quality.
Call 1.888.9RITANI or start an online chat.