To ensure that you make a confident, educated decision, we offer a summary of the buying trends of our customers. Our customers have used research and education to help them make a smart decision, just like you. Here, you'll learn the characteristics, price, and priorities behind our customers' recent diamond purchases.
The Most Popular Qualities
AN IDEAL OR VERY GOOD CUT - Beautiful sparkle with either the finest cut grade, or one that affords very slightly better color, clarity, or a larger size.
THE COLOR F OR G - Near-colorless, any color is difficult to see without direct comparison.
A CLARITY OF VS2 OR SI1 - Clean to the naked eye, spotting imperfections requires a gemologist.
Most People Spend
Ask around and you'll hear a variety of answers; from two to three months of one's salary or more. The truth is that you should set your own budget. The price of an engagement ring is determined by a variety of factors from the cut and carat of the diamond to the design of the ring setting.
What Are Their Priorities?
50% of people want — MORE SPARKLE
For many, sparkle is the wow factor they're looking for.
27% of people want — A LARGER CARAT
Size is the second most important defining characteristic.
23% of people want — PERFECTION
A smaller percentage are concerned with color.
What Shapes Are People Buying?
Take The Next Step
Find out how to recognize a diamond with the most sparkle using the four Cs of diamond quality.
GET AN EXPERT OPINION FROM OUR VIRTUAL GEMOLOGIST
Call 1.888.202.0804 or start an online chat.