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When Are Engagement Rings the Cheapest?

unique engagement ring in velvet ring box

If you are looking to buy an engagement ring, you without a doubt want to get it for the best price possible. As it goes with shopping, sometimes buying things out of season yields the best deals. So, when is the best time to buy an engagement ring?  

Most proposals happen between Thanksgiving and Valentine's Day. Historically, this is when prices at brick-and-mortar jewelers will go up. 

For online jewelers like Ritani, you can find the best prices for diamonds and engagement rings year-round. Our unique ability to have less overhead and lower inventory costs than brick and mortar retailers allows us to give you the best prices. 

So, long story short, there is no best time to buy an engagement ring if you are getting it online 

How can I get the best deal on my diamond?  

You can set a price alert for each diamond on our website. Price alerts will let you know via email when the diamond’s price changes. You’ll also receive a notification when the diamond has been sold. When you see a diamond you are interested in, look for the diamond alert icon on the page.


A unique feature on our site is our Market Analysis tool. The Market Analysis feature compares the price of our diamonds to similar diamonds on the market and will let you know how our diamonds compare in price. Look for diamonds with a Best Value badge – these diamonds have a better value than other diamonds with the same traits.  

Additionally, mastering the 4 Cs will equip you with the information you need to help you save money on your diamond.  

Our team of non-commissioned gemologists is always available to help you find the best diamond for your budget. Connect with a gemologist today.  

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