- Step 1: Choose Your Diamond or Gemstone
- Step 2: Choose Your Setting
- Step 3: View Complete Product
Natural Diamonds
Shop for diamonds with ease with price transparency available on every diamond. Browse over 200k GIA-graded, conflict-free natural diamonds in various carat weights, colors, cuts, and shapes. Use our HD 360° view and filters to find high-quality best value diamonds. Our diamond buying guide ensures you make the best choice.
SMART SEARCHPowered by Oscar, your AI Gemologist
Skip the scrolling. Just ask.
or
or or
or or or or or or
or or or or or or or or or or or or
or or
orShop for diamonds with ease with price transparency available on every diamond. Browse over 200k GIA-graded, conflict-free natural diamonds in various carat weights, colors, cuts, and shapes. Use our HD 360° view and filters to find high-quality best value diamonds. Our diamond buying guide ensures you make the best choice.
Natural Diamonds
Certified Natural Diamonds You Can Trust
Shop Natural Diamonds by Shape
- Round: The best-selling cut for a reason. Unmatched brilliance.
- Oval: Elongated, elegant, and very much in demand.
- Emerald: Bold geometry and exceptional clarity presence.
- Cushion: Soft edges, deep sparkle, timeless appeal.
- Pear, Marquise, Radiant, Asscher, Princess, Heart: All available in a wide range of sizes and grades.
How to Find the Right Natural Diamond
- Cut: The most important factor. A well-cut diamond reflects light in a way that makes it appear bright and alive. We recommend prioritizing cut grade above all else.
- Color: Diamond color is graded on a scale from D (colorless) to Z (light yellow). Most people find the sweet spot somewhere between G and I; near-colorless stones that look stunning without the premium price.
- Clarity: Refers to the presence of internal inclusions or surface blemishes. VS2 and SI1 grades typically offer excellent visual quality at a better natural diamond price point.
- Carat: The weight of the diamond. Bigger isn't always better. A smaller, well-cut stone can outshine a larger one with a poor cut.
Not sure where you stand on the four C’s? Our in-house gemologists are available to walk you through it in real time; no commission, no pressure.
Diamonds For Sale Across Every Shape and Budget
Browse Ritani's full inventory of natural diamonds using filters for shape, carat, cut, color, and clarity; or explore our Gemologist Picks for hand-selected stones that balance quality and value exceptionally well.
You can also request HD video or 360° imagery on any stone not already listed that way, so you can see exactly how it moves in the light before making a decision.
If you need help selecting your diamonds, contact us at 1-888-9RITANI.
Common Questions
Frequently Asked Questions
To choose the right diamond for your jewelry, consider the 4 Cs: cut, color, clarity and carat weight. Our website offers detailed guides and filters to help you find a diamond that matches your specifications and budget.
Every diamond purchase includes an independent GIA or AGS grading certificate, complimentary shipping, and access to our in-house gemologist team for guidance before and after purchase.
Ritani lists the full certificate and pricing details on every stone so you can compare across the market. We don't inflate prices or hide grades. You can also use our filters to shop within a set budget, or ask a gemologist to pull options that hit your target price and quality level.
Ritani offers a 30-day return window on all diamond purchases. If the stone isn't right when it arrives, we'll make it easy to send back.
Copyright © Ritani 2026