Diamond Education

If you're looking to buy a diamond, look no further than our diamond education center. We make learning everything you need to know about diamonds easy.

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June 4, 2025

The Diamond Buyer’s Confidence Checklist: What Every Smart Shopper Should Know

Learn how to buy a diamond with confidence. Compare natural vs. lab-grown diamonds, understand the 4Cs, and discover the best certification tips.

Tags:Diamond Buying Guides Diamonds 101

Are Natural Diamonds a Good Investment? Here's What You Need to Know

Learn if natural diamonds are a smart investment. Compare value vs. lab-grown diamonds, resale trends, and what makes a diamond retain value.

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The Perfect Match: Choosing a Diamond Shape for Your Face

Use Ritani's guide to help you choose a diamond shape to perfectly compliment your face.

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Round Cut Pink And Blue Diamonds At Ritani

Shopping For Colored Diamonds: Pink And Blue Diamonds

Shopping for Colored Diamonds: Pink And Blue Diamonds

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The Difference Between Diamonds and Lab Diamonds

Although natural and lab diamonds are visually indistinguishable, there are a few disparities. Learn about the difference between diamonds and lab diamonds.

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How To Ensure Your Diamond Is Ethical

Do you want to avoid buying jewelry that has conflict diamonds? Use this resource to learn how to ensure your diamond is ethical and completely conflict-free.

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What Is a Bow Tie in an Oval Diamond?

The bow tie effect is definitely something you should look out for when you are buying an elongated diamond shape like the oval-cut. Learn what it is and how to avoid it here.

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Ring Recommender

We’ll find the perfet diamond and setting within your budget. Just answer a few simple questions and we’ll put together a beautiful engagement ring. We promise it won’t be as complicated as filling out your tax returns.

Find the Perfect Diamond

Discover over 80,000 certified loose diamonds in all shapes and sizes.