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Gemologist Rating 6/6
Our gemologists review every diamond in our inventory and score it 1-6 based on the criteria below
Visual CTW
Equal
Sparkle
Excellent
Eye Clean
Yes
Luster
Excellent
Fluorescence
None
Best Value
Best Value
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Price Rating
Our algorithm reviews the same diamond or similar diamonds on the market, to let us know if our retail price is the best
This diamond is rated BEST VALUE. A BEST VALUE diamond, means that we have analyzed the same or similar diamonds on the market today and this diamond has the lowest retail price. We do our best to have competitive pricing. If you happen to find the same diamond with the same certificate number at a lower price, we will beat the price.
Diamond Cost BreakdownWe like transparency and we're breaking industry stereotypes. Below is a list of our cost and mark ups. Our goal is to ensure you get a fair price.
Diamond Cost $300.00
Fulfillment Cost $211.00
Mark-Up
$575.00
Ritani Retail Price
When our algorithm discovers a diamond costs less than comparable diamonds on the market, it receives a Best Value badge.