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Free In-Store Preview

No pressure, no risk, no obligation.

Create your ring online

Choose your certified diamond. Select your setting in your preferred metal and her size.

We handcraft your ring

Ritani artisans craft your ring in New York – your diamond, your setting, your specifications.

Visit your completed ring

Preview your ring in person. If you love it, take it home that day. If not, simply walk away.

Free In-Store Preview

Shipped Free
to a local partner jeweler

Available in
participating areas

choose location

Customers Love Free Previews

Being able to see the ring and preview it in person before purchasing made the entire process so much more reassuring.

I would totally recommend this to anyone shopping for a special ring.

R.S. from New Jersey

Better Than Blue Nile

Ritani-logo-small Blue Nile
View a custom ring or diamond
in person – free
Green_check Fisp_x
Actual diamond photos Green_check Fisp_x
Instant, "walk away" returns Green_check Fisp_x

Only Ritani makes this offer

How it works

Choose diamonds to review

Add a loose diamond, ring, or designer collection item to your cart and choose "Free In-Store Preview."

Craft your ring for preview

Ritani handcrafts your item and appraises its value before shipment.

We ship to a jeweler near you

A credit card hold secures your preview reservation. We ship your item to a Ritani jeweler near you for FREE. Credit card hold only
Learn more

Preview your Ring in Store for Free

Visit your jeweler to see your item in person for FREE. Buy today or walk away — the hold is released with no obligation.

Create your ring and preview it for free:

Choose a diamond     or     Choose a Ring

The Best of Online and In-Store

While retail stores offer an in-person experience, they cannot show you your diamond in your setting before you buy. Other online retailers require you to buy your ring before you can hold it in your hand.

View a completed ring or loose diamond free

Actual diamond photos
and videos

Instant, "just walk away" returns

Your choice of five metals

Your unique diamond

Correct ring size

Available for
same-day purchase

Free In-Store Preview

Typical
Online Retailer

Fisp_x Must purchase your ring to see it in person.

Fisp_x Sample diamond images.

Fisp_x1. Visit your shipping agent
2. Pay for return shipping and insurance
3. Wait weeks for your refund.

Typical
Retail Store
(those not offering Ritani's exclusive free preview)

Fisp_x Carry only one metal per style in-store.

Fisp_x Rings set with cubic zirconia

Fisp_x Only one size available in display case.

Fisp_x Ring sizing and setting may take over a week.

Common Questions

Is this really free?

Yes, it is. We offer this service for free because we believe in making sure you feel totally comfortable with your purchase. All we ask is that you provide a good faith credit card "hold" to show that you will be able to buy if you decide to do so. And if you decide not to purchase anything, we release the hold - you pay nothing.

Couldn't I just drive to a jeweler to preview a ring?

When you visit a jeweler, they'll show you rings set with cubic zirconia. This service allows you to see the actual diamond you are considering set in the engagement ring, with no commitment to buy.

Am I obligated to buy the item I preview?

No. We know how important it is to find the right diamond engagement ring, and if your preview item doesn't meet your expectations, there is no obligation to purchase.

What happens to the ring if I don't buy it?

Every ring we make is one of a kind and made to order. If you don't buy the ring you preview, we melt the metal down and return the diamond to our inventory.

Am I responsible if anything happens while the item is being shipped?

No. The jeweler takes complete responsibility for receiving and securing your preview item. There's no risk to you.

How will I know when my item is at the jeweler?

You will receive an email when your item has arrived at the jeweler. Visit the store at your convenience - there's no appointment necessary. Just be sure to arrive before your preview window is closed.

Do I need to bring anything when I visit the jeweler?

To verify your identity, bring the credit card you used to request your preview, as well as your primary identification (drivers license or other ID).

More questions?

Experts are available to help at 1.888.9RITANI or Chat Now

Free In-Store Preview may not be available in all areas. Check our store locator.

Customers Love Ritani's In-store Previews

BLB from Southern California says:

I knew I made an excellent decision after reviewing the ring at my local jeweler. It was better than expected. Personnel showing me the ring commented on how my selection was a great buy (thanks to Ritani's resources). The brilliance and fire that comes off of the diamond is crazy. My fiancée continually receives comments on the beauty of her ring from friends and strangers.

The brilliance and fire that comes off of the diamond is crazy


DB from Dallas says:

The ring looks great. It was nice to have the selection of Ritani's at your fingertips. Moreso, the process of having it sent to a local jeweler made it even better. The jeweler put me under no pressure to purchase the ring. I would recommend Ritani's selection and process to anyone who appreciates high quality rings...and provides an educational and easy process.

It was nice to have the selection of Ritani's at your fingertips


Ralph from Los Angeles, CA says:

After visiting traditional high-end retailers and then seeing the Ritani settings at a local jeweler, we are extremely impressed and happy with the final product. The Palladium setting is very elegant, high quality and with an excellent craftsmanship. The sidestones and center diamond have so much fire and brilliance that my fiance gets compliments on a daily basis. Considering the high quality of Ritani's settings, the vast diamond selection and the convenient In-Store Preview, this is hands down the best way to get the perfect engagement ring.

Service: The Ritani jeweler in our neighborhood was extremely friendly and helpful in helping us pick the right setting. Having someone to get advice from was a huge benefit. Once we were decided, I used the In-Store Preview option and the final ring arrived at the store very quickly. The purchasing experience was seamless. I honestly could not be happier with the service.

This is hands down the best way to get the perfect engagement ring


SK from Boston, MA says:

You are not going to find this kind of combination of value and service anywhere else. The prices are great, and the real pictures and free in-store preview make Ritani the best. You never know exactly what you are going to get before it is too late with the other online companies, and jewelry stores are far overpriced.. You should not get a diamond anywhere else.

Delivery was quick and worry-free. I took advantage of the in-store preview and the service was great.

You are not going to find this kind of combination of value and service anywhere else.


CH from PA says:

So my girlfriend kept dropping hints of what she wanted in a ring so off to work i went, visiting stores, checking weekly catalog sales , browsing online.

After much frustration of not finding anything that quite matched all of her wishes,i stumbled upon the Ritani website. They had more than enough options to choose from and on top of all that, they can hook you up with a trained online gemologist which does a one on one free of charge consultation about the center stones your interested in. I took advantage of that and placed my order.

The center diamond is beautiful and was sent to a location near me to be looked at with no obligation to buy and no restocking fee. (everyone knows you seeing it in person is different than an online picture) The diamond was GIA certified and the jeweler showed me the inscription lasered into the diamond. My girlfriend wanted a round center Stone with a halo of smaller diamonds as well as diamonds 'chuncked' out down the setting's band. She also wanted it to 'sit low' so that it wouldn't get caught on things such as snags on her clothes.

When i first saw the ring, I knew it was perfect. It had all the qualities she was looking for and sparkled like crazy. I got a. 85 center Stone E in color, Vs1 clarity, and ideal cut. The diamond being GIA CERTIFIED and that good of quality was priced probably the most reasonable out of the thousands I looked at in my obsession. And on top of all that Ritani was holding a tax free holiday which saved me even more. I took a million pictures of it so i could get my fix and see it whenever I wanted to then hid it at my sisters house so my soon to be fiancee won't be able to find it accidentally.

I couldn't be more happy with the great customer service Ritani offered and the quality this diamond has. Thanks again Ritani for making my experience pleasant and the transaction smooth!

I couldn't be more happy with the great customer service Ritani offered


LHB from Tucson, AZ says:

I spent multiple hours trying to educate myself on diamonds and rings prior to making my decision. The information that is available on the Ritani website helped me best prioritize the "4 C's". I was able to pick a beautiful stone at the best price anywhere! My fiance loved the ring, especially the 2-tone of the prongs as an accent. I was nervous making such a substantial purchase online, and what finally gave me the peace of mind to do it was the in-store preview. I had absolutely nothing to worry about! The diamond and the ring were better than advertised! As this whole process can be a bit overwhelming, I would suggest to anyone and everyone to use the Ritani website. Great Customer Service, Great Setting, and the Best Diamond!

Thank you Ritani!!!

I would suggest to anyone and everyone to use the Ritani website.


DP from GA says:

The ring is great, and exceeded my expectations wildly. She really liked the ring and everything turned out like I hoped it would! Wouldn't hesitate to recommend it to anyone in the market.

Delivery was lighting fast for a custom item, and the whole experience was great. Ritani's free preview option is a great service offering, allowing me the selection of the online retailer with the "see it before you spend a lot of money on it" peace of mind a brick and mortar location offers.

Delivery was lighting fast for a custom item, and the whole experience was great.


Jeff P from San Francisco says:

What a beautiful ring and client oriented process from start to finish. I cannot say enough good things about my diamond consultants at Ritani and the finished product that we received. Excellent!

Delivery was right on schedule at our local jeweler. The representative at Steve Padis Jewelers in San Francisco was great but honestly as soon as I saw the ring I knew it was what I had envisioned. My bride to be was thrilled when I proposed with that ring in my hand. She won't take it off her finger!

What a beautiful ring and client oriented process from start to finish.


Matt from Boston says:

Awesome diamond for the price, great value. All the settings are very modern, which is great and the selection and research is far above what I would expect at a normal store.

Service: I loved being able to see both of my selections in store without having to pay for them. One was the clear winner and was gorgeous. Being able to research and choose online kept the selections within my budget. Delivery was slow by weather, but it was a huge snowstorm so it's understandable. It still came the next day and I was able to review it in store. The store representative was very helpful, and it showed me both reins and help me make a great decision. I can see how it is great for them to have people coming to their stores as I will be back in March for a wedding band convention.

I loved being able to see both of my selections in store without having to pay for them.


RS from New Jersey says:

The Ritani folks definitely made the entire process wonderfully stress free. They were patient, did a great job showing me the differences between my option, and helping me choose the best diamond for my taste and requirements.

Delivery was prompt and when promised. It arrived in excellent condition. Being able to see the ring and preview it in person before purchasing made the entire process so much more reassuring. I would totally recommend this to anyone shopping for a special ring.

I would totally recommend this to anyone shopping for a special ring.


A Ritani customer in Pennsylvania says:

This is an amazing product and I am very happy that I worked with Ritani. They took the stress out of everything. The in-store preview option is an amazing feature that they offer. The diamonds were top-quality — just as explained. I will always consider coming back to Ritani for more jewelry.

The delivery was prompt. The product was in immaculate condition. Ritani customer service was exceptional. The purchase was larger than a typical purchase according to my credit card, and Ritani assisted me with working with the security precaution hold that credit card company had in place. Both parties and myself collaborated wonderfully.

This is an amazing product. The in-store preview option is an amazing feature.


VG in Phoenix, AZ says:

My fiancee and I ordered this ring together and chose the "view in store" option. Once it arrived and we went to go view it, there was no other option except to proceed with the purchase! It is just as beautiful as one could imagine. It is a very elegant and classy ring. I would highly recommend this ring to someone who has a simple, yet elegant, jewelry style.

My fiancee and I ordered this ring together and chose the "view in store" option.

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