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Diamonds

Throughout history, diamonds have enchanted us with their exceptional allure and lasting durability, and it’s no wonder why! At Ritani, we are dedicated to making diamonds affordable and accessible to all. Our transparent pricing approach allows you to discover the most cost-effective diamonds available. Look for our Best Value badge to discover the greatest diamond deals.

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When finding the perfect symbol of love and commitment, look no further than Ritani's exquisite collection of Diamond  Ring Settings. Renowned for our craftsmanship and attention to detail, Ritani offers diverse settings that cater to every individual's unique taste and style. Each ring setting is crafted with precision and artistry, designed to accentuate the brilliance of the center diamond and make it truly diamond shine.

From classic and timeless solitaire settings to intricate and glamorous halo designs, Ritani's collection boasts a variety of options to suit any preference. Whether you prefer a modern and sleek look or a vintage-inspired design, there is a perfect setting waiting for you at Ritani. Their skilled artisans combine traditional techniques with innovative ideas to create elegant and graceful rings.


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At Ritani, we take pride in offering an exquisite collection of colored diamonds that exude both elegance and uniqueness. Our commitment to providing the finest gemstones in the market is unwavering, and colored diamonds are no exception. These captivating diamonds are a result of nature's artistry, formed with breathtaking hues that set them apart from traditional colorless diamonds.


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We take pride in offering an exquisite collection of men's rings that truly reflects individual style and craftsmanship. Our selection of men's rings is designed with the utmost care, ensuring a perfect blend of elegance and durability. Whether you're searching for a classic band, a statement piece, or a personalized design, we have something for every taste and occasion.

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 Renowned for our impeccable craftsmanship and attention to detail, these unique rings are meticulously designed to capture the essence of two souls intertwined. The French phrase "Toi et Moi," meaning "you and me," reflects the deep connection between two individuals, making these rings the epitome of a love story that knows no bounds.


Design Your Own Diamond...

With Ritani, you're not just creating a ring, but a timeless piece of art that encapsulates your unique bond. Begin your design journey today with Ritani – because your love story deserves to shine truly.

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Gain valuable insights into the world of earth-grown diamonds, including the ever important 4Cs of diamonds, the structure of diamonds, and more, empowering you to make an informed decision when purchasing your precious diamond.

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Frequently asked Diamond Questions and Answers
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Absolutely! Earth-grown or Natural Ritani diamonds are 100% real and are graded by an independent agency. Our diamonds are certified by either the AGS or GIA, the world’s most respected independent grading labs. Your diamond will come with a grading certificate, along with a free appraisal. Definitely! Ritani's Earth-sourced or Natural diamonds are completely authentic and undergo grading by an impartial organization. Our diamonds are authorized by the AGS or GIA, which are globally known as reputable independent grading laboratories. You will receive a certificate of grading and a free evaluation with your diamond. Learn more about Ritani’s comprehensive diamond certification policy.

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Yes, we can! ​​Custom laser engravings can be added to the girdle of your diamond. (A diamond's girdle is the thin perimeter that wraps around the largest part of the diamond, which separates the crown from the bottom.) Please note that engraving a diamond will make it a final sale. If you are interested in engraving your diamond, please contact our customer service team 1-888-9RITANI or [email protected]


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​Of course! Contact our customer service team at 1-888-9RITANI, [email protected], or use our online chat feature to reserve your diamond. Absolutely! Get in touch with our customer service department through calling 1-888-9RITANI, emailing [email protected], or through our online chat functionality to reserve your diamond. 

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You can expect to receive your HD diamond images within 48 business hours.

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​​Many of the diamonds on our site are a part of our exclusive inventory. However, some of the diamonds listed are from third-party vendors who sell their diamonds on our site as well as other sites. Because of this, you may purchase a diamond on our site and then later receive an email informing you that the diamond is no longer available. When this occurs, you will be notified within 48 hours if the diamond is no longer available. This slight delay is because many of our diamond vendors are internationally based, creating a time difference. When a diamond is no longer available, we will work with you to find a similar diamond. You will not be charged for anything until your order ships.  A substantial number of diamonds showcased on our website belong to our exclusive collection. Notwithstanding, several diamonds listed might be from third-party suppliers who operate on our site and other marketplaces. Consequently, you may successfully purchase a diamond from our site, only to receive an email later on informing you that the diamond is no longer accessible. In this case, we will promptly notify you within 48 hours of the unavailability of the diamond. The delay is a result of most of our suppliers having an international base, which creates a gap in time difference. Whenever a diamond is no longer accessible, we will collaborate with you to procure a similar one. You will only get charged once your order is shipped. Learn More

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Every earth-grown or natural Ritani diamond purchased directly on Ritani.com after October 11, 2012, is eligible for an upgrade, as long as it is certified by the GIA or AGS. With our earth-grown diamonds, we offer the option to upgrade to a diamond that is at least 2.5 times greater in value than your original diamond. When upgrading, we will exchange your diamond for credit that is equal to 100% of its original value. To start your diamond upgrade process, contact customer service at 1-888-9RITANI, [email protected], or use our online chat feature. We currently do not offer upgrades for lab-grown diamonds. 

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​Although both are convincing and affordable alternatives to real diamonds, they have no real market value and are therefore not worth much at all. Despite their convincing appearance and affordable prices, synthetic diamonds and cubic zirconia have negligible market value, thus rendering them of little worth. 

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There are multiple factors involved in a diamond's pricing and value, with the most significant components being the 4 Cs: carat, cut, color, and clarity. Keeping that in mind, there is really no simple answer to this question. To illustrate this, there are 1-carat diamonds and 2-carat diamonds that both cost $10,000, so the cost is really contingent upon the diamond's quality. If you choose a lab-grown diamond, you can get an even larger diamond, upwards of 3 to 4 carats with a $10,000 budget. 

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​Marquise-cut diamonds appear the largest due to having more of a sizable surface area than other diamond cuts. Oval-cut diamonds and pear-cut diamonds also have large surface areas, giving them the illusion of looking bigger than stones of the same carat weight.

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​Round-cut diamonds have the most brilliant sparkle. Choose a round-cut diamond with an ideal cut grade for maximum sparkle!  For the utmost sparkle, opt for a round-cut diamond featuring an ideal cut grade, as they exhibit the most dazzling brilliance. 


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Real diamonds vary considerably in price. A diamond's worth is reliant upon many factors, including the quality and the shape of the stone. ​The 4 Cs of diamonds-–Cut, Clarity, Color, and Carat are the jewelry industry’s standard way of measuring the beauty, craftsmanship, and value of a diamond.

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There are many aspects that influence the value of a 1-carat diamond such as its cut, clarity, and color. A 1-carat diamond can be valued anywhere between $1,000 to $12,000, or even more. 

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A 1-carat diamond will definitely draw some attention to your hand. If you’re interested in making your 1-carat diamond appear even larger, choose a halo setting, which surrounds the stone with tiny diamonds. Certain diamond shapes such as marquise cut, oval cut, and pear cut can also make a 1-carat diamond look bigger, due to having a larger surface area than other diamond cuts.

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Earth-grown diamonds naturally occur in numerous colors, including white, steel gray, blue, yellow, orange, green, pink, purple, brown, black, and red, which is the rarest hue. Red diamonds are so scarce that less than 30 of them have ever been found! Shop Now

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Ritani is committed to upholding strict ethical diamond sourcing standards through the Kimberley Process. Learn more here

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Diamonds have long been associated with love, strength, and eternity. They are often used as a symbol of commitment and are commonly found in engagement rings. Additionally, diamonds represent prosperity, purity, and patience.

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Yes, synthetic diamonds are created in a laboratory and have the same properties as a natural diamond. They are not to be confused with imitation diamonds like cubic zirconia or moissanite.

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VVS and VVS1 are both clarity grades for diamonds. The difference between the two lies in the amount and location of inclusions (internal flaws) and blemishes (external flaws) found within the diamond.

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Yes, diamonds can get scratched, even though they are one of the hardest minerals. Any material that is harder than a diamond and has a rough surface can scratch it. However, it is very difficult to scratch a diamond.

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Yes, just like natural diamonds, synthetic diamonds can also get scratched. Synthetic diamonds have the same properties as natural diamonds, and are just as hard.